Overview
Since its beginning, Crystal has been the standard-bearer for excellence in luxury travel, remaining the undisputed choice among the savviest world travelers. Crystal came to Americaneagle.com with an existing website built on the Sitefinity CMS. Crystal's web team did not have extensive experience in the CMS and the site performed poorly. Americaneagle.com took over day-to-day management of the site after spending more than a month working with Crystal's existing agency to learn all we could about existing website code, automation processes, third-party integrations, and hosting configurations.
While taking over the day-to-day management of their then current website, we worked hand-in-hand with Crystal Cruises' web management team to devise and execute a plan for a new website, also built in Sitefinity. This also included working with a design agency that Crystal Cruises hired to come up with the vision for their new website.
The new site features content tools including a voyage finder, voyage details, destinations with an interactive globe, and a ships listing with scrolling deck plans. Integration include Versonix, Mapbox, Salesforce, and a connector to Crystal Cruises' booking website.
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