Twinmar Ltd

Hemel Hempstead, Hertfordshire

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Overview

Soletrader was launched over 50 years ago and have established themselves as a leader in designer footwear of the highest quality. Hand-selecting the best shoes from the most current brands, Soletrader provides a superior collection of shoes for men and women across all ranges. Soletrader turned to Americaneagle.com for the redesign of their current website. Americaneagle.com redesigned and developed the site on the ROC Commerce Content management System (CMS) a robust web platform that allows administrative users the ability to quickly edit pages, upload images and manage SEO. In addition, the site features a responsive design allowing mobile and tablet users access to the ecommerce site with the touch of a finger.

Summary

The Soletrader site boasts outstanding features, such as a ‘find in store’ function, a currency converter that displays the price in US Dollars, Pounds Sterling and Euros, and global shipping options. The new site was built with a quick-buy function and a streamlined checkout process of just two or three easy steps. Americaneagle.com is also soon to launch a multilingual German site.

SoleTrader

Through excellent project management and ecommerce knowledge, Americaneagle.com was able to deliver us a cutting edge, fully responsive website within a tight time frame.

Will Foster
Ecomerce Manager-SoleTrader

Results

Twinmar has seen incredible results since the implementation of the new Soletrader.co.uk website. Conversion rate is up 18.74% and revenue is up 16.85% compared to the previous year. At the time of writing, revenue for the last 30 days is up 59.39% over the same 30 day period last year. Black Friday 2015 was a huge success: conversion rate was up 33%, transactions up 160%, and revenue was up 134% compared to Black Friday 2014

Website Features

idev® Ecommerce

Responsive Design

Blog

Comments/Ratings

FAQ

Gift Cards

Guided Navigation

Locator Tool

Members

One Page Checkout

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