Pro Football Hall of Fame

Canton, OH

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Overview

The Pro Football Hall of Fame, located in Canton, Ohio, focuses on honoring the greatest football players and moments that have shaped football’s history as well as educating the public regarding the origin, development and growth of pro football as an important part of American culture. The Pro Football Hall of Fame and Americaneagle.com began their partnership in 2004 and since then have been working together closely in the creation and maintenance of a powerful, user-friendly website. With the implementation of the robust idev Content Managment System and an elegant interface design, the website for the Pro Football Hall of Fame is looking and working better than ever before.

Goals

The Pro Football Hall of Fame’s previous website was in need of a graphical refresh that would properly present the Hall as the premier pro football museum. The ultimate goal was to improve the ease by which a user can find the rich and relevant information regarding the history of the game. The new design also needed to promote both revenue-generating items, as well as non revenue-generating items and attract its targeted audiences more clearly. Finally, a new ecommerce store was needed to complement the on-site shop.

Summary

The new Pro Football Hall of Fame site maximizes usability while presenting a clean and attractive layout. An improved navigation bar accentuates the most important items, while making it easy for the user to peruse Hall information, buy tickets, plan their visit, shop online, and view upcoming events and online exhibits. In addition, visitors can learn more about the annual Pro Football Hall of Fame Enshrinement Ceremony, view speeches, and read biographical information for each member of the Hall. Americaneagle.com also implemented the easy-to-use idev® Content Management System (CMS) and idev® Ecommerce platform that allows Hall of Fame staff to easily and quickly add news, events, and other information, as well as have complete control over the online inventory in the ecommerce store. Hall staff no longer have to contact any outside vendors or technicians, as the CMS developed by Americaneagle.com does not require users to be proficient in programming or HTML. The idev® Mail tool was also integrated with the ecommerce store, allowing the Hall to keep fans up-to-date with news, information, and special deals.