Stuart Weitzman

New York, NY

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Overview

For over 30 years, Stuart Weitzman has been a successful women’s luxury shoe and handbag company, producing over 600 styles a year. Stuart Weitzman, LLC is a retailer with stores in 70+ countries. Stuart Weitzman teamed up with Americaneagle.com beginning in 2002 to grow their brand and web presence. Americaneagle.com developed the site using the user friendly iDev Content Management System (CMS), allowing back end users the ability to manage and organize published content. In addition to the iDev CMS, the site has been optimized to allow users from mobile and tablet devices seamless browsing with the touch of a finger. Since the launch of the website, Stuart Weitzman has seen tremendous success both online and offline, further hastening their global expansion.

Goals

The Stuart Weitzman brand is associated with a few key characteristics: luxury, quality, and high fashion. In working with Americaneagle.com, they hoped to renovate their online storefront, update ecommerce functionality, and improve merchandising to reflect their success and high-end appeal. They also wanted to strengthen their brand to existing customers and further reach the broadening European market. They wanted to increase online sales trends, deepen the Stuart Weitzman brand, and grow a preferred shopper database. The redesign also needed to include more promotional offers and tools for the site, implementation of marketing strategies to create more customer awareness of the website, and inclusion of new technologies into their online strategy, particularly for mobile commerce.

Summary

Adding to a long track record of online growth, the redesigned Stuart Weitzman site improves existing functionalities and fulfills key brand objectives. A slick look coupled with refined ecommerce functionalities offer even the most discerning online shoppers a great ecommerce experience. Among the site’s merchandising features is a Product Rotator for over 600 of Stuart Weitzman’s products. This tool allows shoppers to get a complete 360° view of products. The Product Rotator, developed using HTML5, enables mobile users accessing Stuart Weitzman’s full site from devices like an iPhone or iPad (which do not support Flash), to use the rotator functionality. Americaneagle.com also implemented “In Motion” video on select product pages. This feature allows customers to see shoes “in motion” on a walking model. Mobile accessibility for these features helps Stuart Weitzman broaden their online shopping audience to customers on the go, increasing sales and conversions.

Results

What started as a one-off project has become a longstanding partnership between Stuart Weitzman and Americaneagle.com. Since being an Americaneagle.com customer, Stuart Weitzman has also launched an updated mobile site, Canadian site, and become an idev® Mail customer. When comparing 2012 to 2010 totals, annual online sales increased by 580%, with a 173% increase in ecommerce conversion rates. Additionally, visits increased by 179% and page views jumped by over 300%.

Website Features

Responsive Design

idev® CMS

Careers

Connect Via Social Media

Broadcast Email

idev® Ecommerce

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