A/B Testing

How It Works

Crafting Unique Solutions

A/B testing is a method of splitting your web traffic to a page in order to compare it to a different version. This allows a systematic and controlled way to determine which one converts better.

A/B testing validates group and stakeholder opinions, providing a controlled scientific approach. This will allow you to continuously optimize your site over time. Simply put, it works!

Web-Visitors-V2

Some Winning Results

96%

Improvement in Demo Requests

Join Commission Resources
23%

Improvement In Revenue Per Visit

Weathertech.com
141%

Improvement In "Apply Now" Clicks

Consumers Credit Union
40%

Improvement In Course Registrations

Dale Carnegie

Conversion Optimization

Many companies spend thousands on PPC and other traffic acquisition strategies, but very little on optimizing the traffic they already have.

Compare sessions to your rate of conversion and revenue. By focusing on onsite conversion, you'll see improvements in revenue even if your traffic and average order value stay the same!

If you are not an ecommerce site, split testing will help you maximize form conversions, registrations, downloads, free trials and more.

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