Summary
Americaneagle.com implemented Sitecore to deliver a sophisticated CMS that allows the ADA team to update and add new content to the site as needed. Americaneagle.com handled the front end development and integrated the CMS technology with all aspects of the website. The "Find-A-Dentist" search and "ADA Seal Products" pages give the consumer a wide range of tools needed to keep their mouths healthy. With education in mind, Americaneagle.com also implemented a custom symptoms slideshow that offers consumers a convenient overview of the 10 most common oral health symptoms. The project also entailed the setting up and incorporation of DoubleClick for Publishers, so the ADA can manage, track, and sell banner ads in order to accomplish their traffic monetization goals.
After the site was in place, the Americaneagle.com team trained the ADA staff on the CMS and DoubleClick technology. The ADA is already reaping the benefits of their new website, including spreading awareness among consumers about the ADA, expanded outreach with the public in regards to oral health, and a more effective platform to promote their national mouth initiatives.