After exploring different topics for this month’s post, I came across a few articles on tips of how to improve your website. With fall weather approaching and the leaves changing, what better time to turn over a new leaf!

Last year we posted a piece on Cyber Security Threats and precautions you can take to protect your privacy. It’s really a good post to review once again, especially before the holidays hit!

When we develop new sites or new functionality for clients, it goes through our Quality Assurance department for testing. This team keeps a current set of browsers handy so they can go down the list quickly. Unfortunately, this list is constantly changing as software companies come out with new versions of their browser. The list is comprised of various popular internet browsers and mobile devices.

Whether you’re building a website for the first time or experienced in the website realm, having a website that works for your user audience is critical. Typically, you take into account your audience’s location, their age, or interests when making website decisions. Google Analytics has an entire section of statistics devoted to your website audience composition. I encourage you to review this periodically to keep current with your existing audience.

Part of our role as a leading website design and development company is to be proactive and keep up to date on the latest online developments, especially if they impact our customers. One item that recently became a hot topic in the online world is the Google algorithm changes that were implemented today.

You may or may not be aware that we have over 130 technology partners that we work with regularly. In my role as an account manager, I frequently work side-by-side with our partnerships team offering the latest and greatest resources and services available. This allows us to provide a well-rounded business solution to our clients in one centralized location.

When project managers are starting a project they typically discuss what other websites the customer likes, budgetary considerations, and/or goals and objectives. For account managers, we frequently want to know why customers want certain changes, or what they envision for their end-users. All of these questions help us to paint a quick and understandable picture.

Google Analytics is, in essence, a data dump of your site. It can quickly get overwhelming, intimidating, or confusing if you don’t know where to look. Hopefully the following will help you decipher this information!

Since it’s January and our New Year’s Resolutions are still at the top of our minds, I wanted to share four ways you can refresh your website with a new look. These are sometimes overlooked and it’s important to keep them in mind!

How often do you review or monitor your Google Analytic stats? It's important before commencing a broadcast email campaign or other online marketing initiative, making any business decisions that affect your online operations, or any other major online projects are undertaken. If you’re not familiar how to get started, here is some basic information to get your feet wet.

Retainer programs help pave the way to ensure time is dedicated to the upkeep of your site. Here are a few ways a retainer can benefit your bottom line.