Resources & Tools
The goal is to make your site or app more efficient for users so they can quickly and easily find information, products, and/or services. This process involves using heat maps that highlight different parts of your web page in various colors depending on where the mouse is moved and how often it’s clicked so that you can see the sections of your site most important to your users. In addition, we use screen recordings that record mouse movement of an anonymous user’s session to get further insights on how your audience engages with certain elements and pages of your website. This technology enables to see which areas of a page may cause confusion and need to be addressed. We will also use analytics tools such as Google Analytics to learn how a page is performing overall.