What do Hospitals, Barbershops, Hotels, Retail Stores, Supermarkets, Nail Salons, Car Dealerships, and Stadiums, all have in common?
They are all starting to utilize Google Business View to drive foot traffic to their business by optimizing their Google + Pages with virtual tours and still photography. Once uploaded the content is directly accessible through the See Inside window on Google and Google Map Searches.
The program is an expansion of Google Street-View and it will allow potential customers to "see inside" your business, essentially creating a 24 hours open house. Google Business View is the most cost effective way to obtain professional grade photography for your business while maximizing your presence on Google. This non-intrusive process can last a few hours but yield lasting results.
Benefits and Advocates
1.Showcase location(s) on Google Maps/Searches/My Business – increase visibility & build brand awareness.
2.Increase rankings on Local Google Search Results – SEO! Google My Business Listing are the modern day yellow pages of the internet. By optimizing these pages you will increase your prominence on these searches and gain SEO.
3.Create digital content - each location receives a Virtual Tour (see inside) and a set of Still Photos which can be utilized for any marketing efforts.
4.Embed the Google Virtual Tour on your Website, Facebook Page, or your favorite social media channels.
HCA Far West the nation’s leading Healthcare System implemented the program for their San Jose and Las Vegas Hospitals. It is no wonder they ranked at the top of Google searches in their respective markets.
When Starbucks opened their new Roastery in December 2014 they made sure to create a Google Tour to go along with their Google+ Page. They have had over 760,000 views in 6 months versus Facebook’s 30,000.
Beyond Google
Many companies are taking the same content one step further by creating dynamic Sales and Leasing tools using 360 photography.
TopGolf is definitely setting the standard by utilizing Google Business View for marketing purposes and custom tours with 3D interactive floor plans for sales purposes, both created by LCP360.
With 250,000 monthly unique visits to each tour we plan to roll this out to every one of our locations," said Shaun Sinnot, Director of Marketing Operations.
This blog post was written by Tom Lisak, VP of Sales at LCP 360.