Your ability to reach your customers on Facebook lives and dies by the ever-changing Facebook algorithm.
One major, recent change is significantly boosting the reach of videos loaded directly to their player. For you, this means a video post will reach double that of a normal photo or status. For Facebook, it gets them one step closer to toppling YouTube.
The best part is you don’t necessarily have to go out and produce new videos. If you have existing videos that are still relevant, post them into the Facebook player to give them new life.
Shorthand tips for optimizing your videos for Facebook traffic:
• Call to action links in post text
• 30 – 45 seconds in length
• Opening and closing title slates with your branding and website address.
Don’t know how? Want to brainstorm content ideas? Contact Us Today.
Bonus Round: What’s next for Facebook’s algorithm? Allowing Facebook videos to be embedded elsewhere.
