This is a tremendous way to keep fans all over the world connected and give them a sense of pride by being a part of the club. This allows Bills' fans to keep in touch, plan the Sunday meeting spot, chat with other fans, join other Bills Backers' clubs, and more. It is free to join and with that the Bills gain invaluable marketing data. Obviously, you would be able to sell a significant sponsorship for the section.
There is a lot more to this feature than just the community building aspect. A system such as this will make your Web site even more "sticky" than it already is. Fans will be able to participate in trivia contests, games, and exclusive message boards. There is virtually no limit to what you could include as part of the exclusive content and we'll work with you to make this an exciting place for your fans.