Business to Business (B2B) marketing is not simple. In fact, it can be an extremely complex.

Web metrics are measures of software characteristics which are quantifiable or countable.

The term “inclusive design” is not new, but until recently the practice of inclusive design was largely confined to academia.

In 2019, there are so many important trends and developments taking place in the world of digital marketing that it’s difficult to choose which ones to report on.

According to comScore, the average American adult spends 2 hours and 51 minutes on their cellphone each day. They also found that the adoption rate of mobile devices is soaring – up more than 80% in 2017.

The new year is upon us and you may be giving some thought to what 2019 holds for your ecommerce business, here are five trends to keep an eye on.

Over the years, B2C ecommerce has been the leader with respect to technological innovations, with B2B lagging behind.

Part 2 of the GAFA blog touches on how each organization differs and how users interact with a brand.

In a world with so many acronyms, GAFA refers to the four giants of the internet: Google, Apple, Facebook and Amazon

Google Pay, Google’s new payment service, which replaces both Android Pay and Google Wallet, is no longer restricted to smartphones.

Click within to take a look at what each shift in advertising means and how it has changed to meet the desires of consumers.

B2B eCommerce is consistently growing and becoming a large part of all business sales in the United States. Here we will discuss the 5 B2B eCommerce trends to look out for in 2018 that digital business professionals (especially B2B sellers) should pay attention to if they want to keep up with the growing eCommerce market

As of January, Facebook started making some changes to its algorithm that might impact your brand or marketing tactics. The change is said to be one of the biggest social media algorithm adjustments for marketers, and will likely impact the reach of your business posts. For businesses invested in using Facebook to reach their target audience, it’s time to look into what the changes will mean and how you can best strategize to keep your Facebook posts performing.

Welcome to 2018 and the first quarter of the New Year! As you sit down to develop your 2018 digital strategy, it’s important to think about what is currently working and what may need to be changed in the upcoming year.

Personalization can have a huge impact on customer experience, making it a priority for many emarketers.

Sitecore Symposium, taking place October 16th through the 19th in Las Vegas, is coming up and I’d like to share my expectations with you. Americaneagle.com is a Certified Platinum Implementation and Hosting Partner with Sitecore and proud to be a Silver Sponsor of the event, as well as exhibiting and speaking at Symposium.

Plan ahead. For e-commerce stores to make the most out of the holiday season, it’s important to plan ahead. Identify what holidays your business wants to participate in and focus on tailoring your email marketing campaigns to each holiday.

Cyber Monday 2016 was the biggest online shopping day in U.S. history, generating $3.45 billion in online sales, up 12% from 2015. This statistic shows how important it is for marketers to get their emails right the first time if they want to benefit during the season.

Email marketing has successfully proven itself to be a staple in the marketing channel for ecommerce companies. And as the holiday season fast approaches, it is important for ecommerce marketers to take advantage of every resource they have available. To fully benefit from the potential sales of the season, ecommerce marketers should focus their efforts on email marketing campaigns to get ahead.

Following up from my day 1 post about the Forrester Customer Experience (CX) Conference held in New York City this week, I wanted to provide a recap of the main conference days and lessons learned.