As marketing and online technology continues to develop, the opportunities for franchises, just like countless other B2B and B2C businesses, continue to soar.

Did you know that 1 in 5 people in the United States have a disability? Have you thought about how that may affect the accessibility of your website? By simply making your site accessible you could increase your user base by 20%.

Welcome to 2018 and the first quarter of the New Year! As you sit down to develop your 2018 digital strategy, it’s important to think about what is currently working and what may need to be changed in the upcoming year.

In our first installment of this series, we discussed how to develop a strategy for marketing automation success and what you should consider during the planning of a nurture campaign to maximize marketing effectiveness.

Two of our great clients recently won Sitefinity’s Top 5 “Website of the Quarter” awards for Q4 2017.

You never get a second chance to make a first impression. For your customer, that first impression of your business is probably your website. What would someone think of your organization if they went to your website right now?

In a world of preoccupied minds, it’s very important to have UX/UI evoke undemanding, immediate and effortless digital design. With this shift that is following consumers, design has to be at the forefront of it. Thankfully the 2018 web trends fulfill what will capture the user’s attention.

WordPress is, as of this writing, the most popular content management system (CMS) in the world. It accounts for a nearly 60% market share, making it 10 times more popular than the second ranked CMS, Joomla.

From personalization to navigation, the B2C world is all about ease of use to encourage customers to convert, and return for more.

Nurture campaigns are an aspect of marketing automation consisting of a series of automated workflows aimed at providing new and interesting content to leads to move them through the conversion funnel.