You spend tens of thousands of dollars a year to drive traffic to your websites and landing pages. Analytics show that much of this traffic leaves your website without engaging. So why are they leaving without engaging? The answer lies in the growth of the internet and the resulting effect on consumer behavior.

B2B eCommerce is complex. Whether you’re just getting into B2B from B2C, or whether you’re a B2B manufacturer looking to implement eCommerce for the first time, the whole project can feel incredibly daunting. Many moving pieces have to come together and play nicely.

When you build and design a fresh, new website, some important factors should be considered, including user behavior on your old site, user experience, sensible design, and accessibility for those with disabilities.

Film is one of today's strongest forms of communication. Simply put, film combines both imagery, writing, and music to tell a story. Whether you’re trying to tell a story to your family over dinner or to an audience that wants to hear more about a given brand, understanding the elements that make an emotional impact and knowing how to utilize them in a variety of different ways is the key in making a story memorable.

FedEx, UPS, and USPS. They are three of the most used shipping carriers worldwide, and odds are you’re shipping with at least one of them currently. Your e-commerce business may be shipping out many products, but do you know if you’re using the best option for your business?

The DDoS attack last year that took down Dyn, a DNS provider, was reported widely in the media. The blackout, which lasted a handful of hours on October 21, affected Twitter, Tumblr, Pinterest, PayPal and The Wall Street Journal, among others.

You know how the joke begins--two guys walk into a bar and...everyone is looking at their smartphones. Consumers’ reliance (alright, alright--addiction) on their smartphones might be bad for dinner conversation and REM sleep, but it’s great for brands.

Last spring, we had a big problem on our website. One of our most-visited pages was a big ugly dinosaur falling to its knees, dragging everything else down with it. As a remote user testing company, we have two distinct sets of users; our customers, with websites and apps they want to improve, and our test-takers, who sign up to make a little extra pocket money while providing feedback for the first group.

You’ve A/B tested every button, optimized every keyword and scrutinized every landing page - all because increasing the conversion rate by just a fraction will have a multiplier effect on your business.

When it comes to Web hosting, there are few guarantees. However, a strong redundancy structure can help a company combat many of the risk factors that come with hosting its website year round.

With more and more purchasers seeking different payment options (PayPal had more than 192 million active registered accounts worldwide in the second quarter of 2016), it’s important to integrate the best and most popular payment options as soon as possible.

How do you cut through the complicated “sales funnel” and figure out how to effectively reach and convert the actual, eventual consumer who needs your brand? Try mapping out the patient journey.

Last year’s holiday season broke previous records for etailers, confirming a promising future for ecommerce. However, with increased sales comes an even greater threat of fraud and chargebacks that can swiftly reverse a merchant’s fortunes.

If you’re finding that your website is drawing a lot of traffic but not resulting in many conversions, downloads, or much engagement overall, it might be time to start looking into why.

The Holidays are over but eCommerce retailers aren’t off the hook just yet. Now we’ve entered the dreaded “returns season.”

For associations to become a data-driven organization and realize the full benefits of analyzing and leveraging their data to meet member recruitment, engagement and retention initiatives, they need a strategy, specifically a data analytics strategy.

Today, it’s hard to imagine life without a smartphone. Not only do you plan your day, connect with friends and family, and set your alarm clock with the small piece of technology, but you also book your plane tickets, order your taxis, conduct business, and more.

What are the biggest challenges you face in running your eCommerce site? You'd be in good company if you said, “Well, driving more traffic, for one. Getting more users to keep coming back is another. Engaging them so they spend more time on the site and share what they found with their friends is a third. And, of course, in the end it is just encouraging them to go through with the checkout with bigger average carts.”

If your retail business is selling through Amazon, you have the option to use Fulfillment by Amazon (FBA), which means letting the marketplace take over your inventory and shipping needs.

No matter the size of your prospect list, optimizing its performance will improve your results. One of the best ways to optimize the performance of your marketing campaigns is to take a “test and learn” approach via A/B testing.