There is a great deal of discussion about the purchasing power and lifestyle habits of Millennials—those individuals who were born from 1980 to 1996. And it’s no wonder—there are 75 million Millennials, contributing roughly $200 billion in retail sales each year in the US alone.

In nonprofits and associations not only can technology play a huge role in effectiveness, efficiency and optimizing efforts towards the overall end goal or mission, but it can also drive the chances of fraud down.

While it’s less visible than the front-end experience, your back-end process is an essential component to any eCommerce operation. It has to help you effectively manage orders in order to boost sales, increase efficiency, and support the front-end customer experience.

By using your social pages to promote your community and convert followers on social media into community members, you’re able to ensure your membership will see future content posted within the community

Did you know that check-in was ranked as one of attendees’ top stressors at events? Since registration is often the first thing attendees experience before your event, it’s important that you make a good impression.

Chances are you’ve heard of Pokémon Go – maybe you’re even playing it right now! In the few weeks since the public release of the app, an estimated 75 million downloads have occurred! Trendswatch 2016 predicts that augmented and virtual realities are going to provide arts and cultural organizations with new ways to make exhibits more accessible. Pokémon Go’s popularity is proof that virtual reality technology isn’t going anywhere anytime soon

Let’s face it: every email address you add to your list is not equal. While we all want to make sure our subscriber list is growing, it’s the crème de la crème that really drive our email marketing revenue. Those familiar with the 80/20 rule, known as Pareto’s Principle, inherently understand that it’s this small segment of your customer base who can have the greatest impact on your overall business.

We’ve all had some good shopping experiences, and hopefully it happens regularly. When you do have a great experience with a merchant, the interaction leaves you satisfied, happy, and wanting to return.

Be wary of the myths surrounding DDoS attacks. Make sure you know the facts.

Nearly 70 percent of Americans shop online regularly, according to Mintel’s 2015 online shopping report. The statistic reveals an important truth for participants in online marketplaces: People shop online, and they do it a lot.

Modern retailers are struggling to stand out amongst the many marketing emails, advertisements, and promotions consumers see daily. More connected than ever before, these consumers use smartphones to research products instantaneously—and if your product is overpriced or you don’t have the correct size or color in stock, you can bet they’ll find a similar version elsewhere.

Today’s customers know what they want and they know how to get it. That’s why getting the right email list-building strategy is crucial.

Over the past 3+ years there has been a massive resurgence in loyalty interest from B2C brands. They are finally starting to acknowledge the incredible untapped value that lives within their existing customer base and are now actively striving to bring the same level of sophistication to retention marketing as they do to acquisition.

Your leads and customer contact records are the lifeblood of your company. Did you know that, according to SiriusDecisions, 25% of your customer data is inaccurate? If you haven’t already, now is a great time to take a look at the hard and soft costs associated with bad contact record data.

Is your company utilizing Google Analytics as effectively as it should be? If you're not tagging your links for external marketing, the answer to that question is a resounding no.

Although live chat technology has been available for decades, we are still at the front end of its adoption. Over the next few years availability of chat in online stores and customer service pages – and its utilization rate by site visitors – is expected to increase dramatically.

Technology has developed at a rapid pace within the B2B sector and the landscape is quickly changing the way companies transact and conduct business. In fact, as many as 69% of B2B eCommerce executives expect to stop printing paper catalogs altogether over the next five years

All companies have stories that can captivate current and future customers and persuade them to take purchasing action. The Following are essentials for creating a results-driven company video.

Recent and ongoing advances in camera and streaming technologies have opened increasingly broad access to video for consumers. Almost everywhere you look, brands have been increasing their use of this highly engaging medium to better connect with their customers.

There’s been a lot of effort devoted in recent years to getting the ever-changing formula just right for marketing via social media. Some of the tactics have worked well and some have worked for a period of time and then lost their marketing power.