As marketing and online technology continues to develop, the opportunities for franchises, just like countless other B2B and B2C businesses, continue to soar.

Did you know that 1 in 5 people in the United States have a disability? Have you thought about how that may affect the accessibility of your website? By simply making your site accessible you could increase your user base by 20%.

Welcome to 2018 and the first quarter of the New Year! As you sit down to develop your 2018 digital strategy, it’s important to think about what is currently working and what may need to be changed in the upcoming year.

In our first installment of this series, we discussed how to develop a strategy for marketing automation success and what you should consider during the planning of a nurture campaign to maximize marketing effectiveness.

Two of our great clients recently won Sitefinity’s Top 5 “Website of the Quarter” awards for Q4 2017.

You never get a second chance to make a first impression. For your customer, that first impression of your business is probably your website. What would someone think of your organization if they went to your website right now?

In a world of preoccupied minds, it’s very important to have UX/UI evoke undemanding, immediate and effortless digital design. With this shift that is following consumers, design has to be at the forefront of it. Thankfully the 2018 web trends fulfill what will capture the user’s attention.

WordPress is, as of this writing, the most popular content management system (CMS) in the world. It accounts for a nearly 60% market share, making it 10 times more popular than the second ranked CMS, Joomla.

From personalization to navigation, the B2C world is all about ease of use to encourage customers to convert, and return for more.

Nurture campaigns are an aspect of marketing automation consisting of a series of automated workflows aimed at providing new and interesting content to leads to move them through the conversion funnel.

There are many low-cost tools for assessing your website and helping determine where visitors may be confused as they try to complete their task. One of the best is HotJar!

In Sitefinity, several instances require the need to import large amounts of data, such as moving the website from another CMS to Sitefinity, or importing data into Sitefinity from another source. Importing thousands or millions of pieces of data is always time consuming and there is a possibility of a timeout.

The best Sitecore solutions I’ve seen use component driven design. This eases future maintenance and gives a plug-n-play feel where you can add or remove modular, well-defined features.

In this post, we will go into detail on why it is crucial to redirect existing URLs to relevant (new) URLs when redesigning a website. Ultimately, attention to detail should be given to establish a one-to-one match on old URLs to a new URL.

2017 has been a big year for web design, development and digital marketing. We’ve put together a brief recap of specific topics you need to be aware of!

We are proud to announce the release of our new whitepaper for the start of the New Year: “The Rise of Experience Marketing in 2018

Infographic design is a form of visual communication that breaks information down in a pictorial sequence. If you have information about a study with statistics, describing a process, or a timeline, you should consider displaying these as an infographic.

At Americaneagle.com, we offer website design, development, hosting, digital strategy, and online marketing services to clients across all industries, and the automotive industry is one we’re particularly passionate about.

We are an Elite implementation partner in BigCommerce’s partner network. Because we’re a one-stop-shop, offering everything from design services to development, hosting, digital marketing and post launch support services, we’re able to think outside the box and push the boundaries of what the BigCommerce platform can do.

Many retailers have been preparing for Cyber week for months – and initial reports have indicated that for most retailers, all the hard work has paid off! The largest online selling days of the year, which start on Thanksgiving, saw big increases across the board.