Blog

Ease of Use
Aug
08

You’re Not the Only User of Your User Interface

As developers, we’re expected to have a deep understanding of how things work in the CMS platforms we use. This gives us the ability to extend, integrate and customize the tools our clients need. Unfortunately, this “back-end" focus can often leave us with a less than optimal user interface and ultimately, a poor user experience.

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Pic-for-Joe-G-email-blog
Aug
05

Get Your Emails Opened: 3 Ways to Increase Your Open Rate

2.4 million emails are sent every second of every day. For your business, the question isn’t how to send more emails, but how to make your messages stand out among the deluge of all the others.

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SEO-Blog-post
Aug
03

SEO for Ecommerce Websites - Top Optimization Tips to Increase Sales

Having an ecommerce website and selling your products online is no doubt an excellent way to propel your business sales. Building a beautiful, user friendly ecommerce store is the first step; the second step is to optimize your ecommerce store to increase the number of qualified leads and resulting conversions.

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DR is in
Aug
01

The Americaneagle.com Doctor Is In at Shop.org’s Digital Experience Workshop

Shop.org’s main statement on their website says it all: “Shop.org is a community that’s truly by the member, for the member. This is THE place to connect with retailers and industry pros who know and love the world of digital retail.”

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Customer Loyalty
Jul
28

Don’t Just Check the Box: There’s More to Loyalty Than You May Think

Over the past 3+ years there has been a massive resurgence in loyalty interest from B2C brands. They are finally starting to acknowledge the incredible untapped value that lives within their existing customer base and are now actively striving to bring the same level of sophistication to retention marketing as they do to acquisition.

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Emotional Selling
Jul
27

Emotional Selling: Making the Most of Your E-Commerce Website

When you've landed on a particular page or visited a website, sometimes there are things that trigger your emotions and make you want to get the offer being presented. The combination of images and words may have a certain effect on you and thus lead you to make the purchase.

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IRCE Blog Pic
Jul
26

Topics and Themes from IRCE 2016

The Americaneagle.com team has been attending the Internet Retailer Conference and Exhibition (IRCE) for many years, this year included! As our presence at the show has grown over the years, we have also been able to send more staff to absorb more information on ecommerce trends and learn about the latest challenges e-retailers face.

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SEO
Jul
25

SEO: Then and Now – Reflecting on Ever-Changing Search Engine Optimization Practices

Whether you are brand new to SEO or have years of experience, the world of Search Engine Optimization is an ever-growing, ever-changing practice. In fact, the recommended practices a year ago (or even a month ago) are no longer the same as they are today.

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Blog 2
Jul
22

The Science of Online Persuasion – Part 1

Marketers have been trying to persuade people for centuries. From the street corner huckster to the modern day sales person, we are inundated, both consciously and non-consciously, with people working to influence our perception and convince us to take some type of action.

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