Your leads and customer contact records are the lifeblood of your company. Did you know that, according to SiriusDecisions, 25% of your customer data is inaccurate? If you haven’t already, now is a great time to take a look at the hard and soft costs associated with bad contact record data.

Here are 5 strategic steps to begin optimizing your site for the holiday rush (while at the same time improving your site for the rest of the year).

With the success of many apps, many people are driven to web development companies with ideas they hope will go viral. In fact, with Pokémon Go hitting 21 million active daily users within its first few weeks of release, it is no wonder people believe that their idea may be the next big thing.

The content you deliver today can only be relevant if it takes into account the context of how your customers (potential volunteers/donors/board members) interacted with your brand (organization) last week, yesterday, or right now - on any channel.

Sitefinity has many options for configuring cache settings for pages. Output Cache Profiles can be created and managed in Sitefinity’s advanced settings for changing global output cache properties.

Is your company utilizing Google Analytics as effectively as it should be? If you're not tagging your links for external marketing, the answer to that question is a resounding no.

Although live chat technology has been available for decades, we are still at the front end of its adoption. Over the next few years availability of chat in online stores and customer service pages – and its utilization rate by site visitors – is expected to increase dramatically.

We’ve talked about how companies can grow from using Digital Marketing to the next stage called Experience Marketing and finally maturing to the Brand Experience as a way of gaining and establishing lifelong customers.

We all know that effective web pages have to look great, and images play a huge role in that. Fortunately, it’s never been easier to snap a crystal clear photo and blast it out to the internet.

It’s very easy to get caught up in what digital marketing experts call “Best Practices.” A best practice is defined as a technique that has been generally accepted as superior because it has produced positive results in a wide variety of circumstances.