It’s a fact - relevant and high quality social media content will lead to better search result rankings for your website. Google regularly modifies their search algorithm and it can be quite a challenge to keep up with the latest “DO’s” and “DON’Ts” in relation to SEO. What you can control, however, is the social media content that your organization produces, as content that engages users does indeed add weight to your rank position.

When it comes to email marketing, there are no second chances. Because of this, E-marketing requires a certain amount of planning and strategy. Through research and preparation, emails to customers can be structured concisely and with a clear purpose. The main goals of these emails are to grab attention and get users back to your website. There are many ways to facilitate customer traffic on your site; all it takes is effective strategy and innovation to successfully manage your email marketing component.

Location, location, location. The number one rule in real estate is now the tipping point in the debate on Internet sales tax. Battling legislation calls into play the fairness of destination versus origin sourcing when applying sales tax rules. While lawmakers continue to drag their feet on a formal decision, there’s no shortage of options (or arguments) for who should have the power to collect should a federal remote seller sales tax law go into effect. In June, another proposal hit the hopper, this time from Utah Rep. Jason Chaffetz, bringing the official bill count up to three.

You’ve scheduled it, made it, and now your video is ready to go. The big question remains, “Where do you post it?” The answer, it depends. Here’s a brief guide on how to get the most mileage and response from your video content.

With the emergence of smartphones and electronic tablets, more people than ever are using these mobile devices to access the web, check their emails, browse and post on social media platforms, and purchase products and services. Mobile marketing is rising and growing fast. No matter how big or established you believe your business or agency to be, you can't miss out on this new trend. You have to get out there and start making the most of mobile marketing for your business.

The metrics of video content success are documented and proven. This doesn’t mean a thing, unless you’re taking action.

There are over 1,000 manufacturing systems in North America and yet The Wall Street Journal has stated that “73.8 % of all manufacturers are dissatisfied with their current ERP systems.” Why?

Your ability to reach your customers on Facebook lives and dies by the ever-changing Facebook algorithm.

Guess what? The easiest way to understand why your visitors aren’t converting is to ask them. And that’s just one example of how asking your users questions can lead to growth. In fact, getting direct feedback from your users and potential customers is the fastest way to finding opportunities for improvement and growth. This is why at Hotjar, we have created a tool that combines both analytics and feedback, allowing you to see what your visitors are doing, as well as why they behave the way they do.

Optimizing your retail website for international SEO can be a bit like packing your wardrobe for an overseas trip. Certain items are essential for adapting to the new culture and climate. Certain others you’ll bring only if there’s room in your already-overstuffed carry-on.