In the previous blog post, I covered how to create and configure a JustMock Unit Test project for a new Sitefinity web application. After covering some key definitions for unit testing, a unit test project was added, and a boilerplate test class was created for testing a reindex search utility method in the SitefinityWebApp project. We will pick up exactly where we left off and add a test method to the recently created SearchTests class. By the end of the post we will have a set of tests that can be executed.

What if our world was based upon guesses? What if all decisions were made by not really knowing the facts, but by just winging it? For starters, I wouldn’t trust any mode of transportation, whether on the ground or in the air. The reason I feel safe inside a metal cage with wheels barreling down the road or in a metal bird with wings soaring through the air is because someone took the time to test all aspects of their creation. From the age of discovering fire to the current digital age, the reason that most things work correctly and predictably (more or less) is because theories were formulated and assumptions were tested.

Content marketing is crucial for providing both brand exposure and sales leads. It needs to be relevant, timely, and provide an adequate return. A pretty tall order for a blog post, isn’t it?

After exploring different topics for this month’s post, I came across a few articles on tips of how to improve your website. With fall weather approaching and the leaves changing, what better time to turn over a new leaf!

As someone who does a lot of writing and brainstorming in the marketing world, it’s inevitable to be faced with the frustrating phenomena known as writers’ block. Your prose has turned to mush, you don’t have a creative bone left in your body, and you want to throw in the towel. This can be especially true if you’re faced with the task of creating countless new subject lines for your email marketing efforts. Out of all the billions of emails that are sent daily, how can you make sure that yours stands out?

November and December are no “ho-ho-ho” laughing matter for retailers. Seasonal shopping is serious business. Nearly 20% of total retail sales occur during this period. But shopping trends are a lot like fashion trends; what was hot last year may not be now. Here’s a closer look at some key takeaways from 2014 as well as a “nice list” for what retailers can do this year to keep customers happy and keep them spending.

Our world is filled with campaigns. Most marketing that you see is part of a campaign which is part of a larger marketing plan. Some campaigns are obvious and straightforward, like political campaigns geared towards the general population. Make no mistake, the marketing teams that are put in place by politicians for this task are sophisticated and data-driven. The goal is to get your vote. By producing and implementing multiple campaigns designed to appeal to different political, social, and economic leanings, they strive to hit their mark. Whether they are successful or not is sometimes up for debate. What they can’t factor in is the torpedoing of the campaign by the candidate themselves with their own antics.

Gone are the days when mere publishing of content was enough to attract plenty of web users to your blog. These days, with so many businesses fleshing out their own content online, it's a huge challenge to prevent your own traffic from dwindling and eventually getting flushed down the drain.

Over the last few weeks I have been exploring different frameworks and tools available for writing unit tests in Sitefinity. Surprisingly, documentation and examples of unit testing Sitefinity are a little light. Sitefinity.com has a couple blog posts on the subject but they don’t exactly provide a quick start on how to unit test a specific piece of custom functionality. Fortunately, Telerik provides its own standalone mocking framework, JustMock, which developers can use to get Sitefinity functionality mocked and tested in an afternoon (one thing to note, this post uses the commercial version of JustMock, which has more features and functionality than JustMock Lite). Since unit testing is a pretty large topic requiring some set up, I will be breaking this post into two parts. First, I will cover how to setup a Sitefinity project for unit testing. Next, I’ll cover a simple test implementation. The end goal is to provide a step-by-step guide for creating a unit test in Sitefinity. Before I get started, I’ll cover some key terms relating to unit testing.

We’ve all heard of it in some variation or another. The outrageous marriage proposal where the man goes all out to impress his fiance to be. He takes her to an exotic beach, spells her name in the sand, hires a band to play their favorite song, and then boom – he pops the question. She cries and says “Yes!” and then it’s wedding bells and they are off to happily ever after land.