As you probably know by now, the world of paid search is a very fluid one. Technology changes quickly, even weekly - often leaving retailers scrambling to stay on top of their paid search marketing game. Sometimes these updates are small and don’t noticeably affect your paid search strategy. Other updates are substantial in nature. These changes will affect your performance unless you adjust your strategy accordingly.

Americaneagle.com has partnered with Avalara to bring you Sales & Use Tax Compliance For Dummies.

All too often, I see companies spend large portions of their digital marketing budget on PPC strategies that are driving traffic to a site with low conversion rates. If they just took a portion of that budget and used it to improve overall site conversion rate, they could drastically improve the ROI of their paid advertising spend.

Are you reveling in the afterglow of viral success yet? Well don’t get too comfortable, because now comes the last and most important piece of the process – reporting on your video launch.

Last year we posted a piece on Cyber Security Threats and precautions you can take to protect your privacy. It’s really a good post to review once again, especially before the holidays hit!

No matter how large or small your business may be at the moment, there's probably a good reason why you've decided to jump into the e-commerce arena. Well, the main reason is obvious: everybody's online! So if you wish to expand your business further and not be overtaken by others in your industry, then you'll need to build your business online.

One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.

Likes don’t keep the lights on. For as viral and successful as your video may be, you’d be remiss if you’re not crafting content to make sales. In this installment of our content series, we’ll be providing a roadmap and some ideas on how you can garner the highest return on your video investment.

Selling internationally can be daunting for any retailer. As the range and number of digital devices has soared, customer expectations for instant gratification and more personalized service have followed suit.

If you’re new to Google Analytics (or not quite sure what it is), then this post is dedicated to you. Many organizations still aren’t using Google Analytics to its full potential to measure traffic and performance. It’s very common to see these companies spending massive amounts of time and money just to try and get people to look at their website. The problem is they forget to take the time and track their efforts and see what actually works and what doesn’t. With various activities going on, such as posting on social, sending email blasts, and more, it’s important to measure the results in order to spend time and marketing dollars on what’s successful and generating the best outcome.