Your palms are sweaty. You’re nervous. Now that you’ve got the first date with the lovely, bespectacled Jane, what will you say? As a business, you are acutely aware that a customer’s initial impression is the most important one. Like any first date, the last thing you want is an awkward and uncomfortable experience. Thank goodness you invested in Sitecore’s Experience Marketing Platform and can move strategically forward in your courtship with Jane.

With all of the devices available now, it may seem that developing and testing is a nightmare for your web project. The amount of screen sizes to think about is a lot more diverse than the older days of mostly 1024px monitors. But what complicates things further is that these devices have different pixel densities. There ends up being more vocabulary and marketing that complicate the subject.

In 2010, e-commerce sales in the United States were nearly $170 billion. In 2015, online shopping is expected to generate $350 billion — and by 2018, that number could rise to $500 billion.

Data caching is a feature that Sitefinity conveniently enables by default. There are numerous settings aimed at providing admins the ability to cache their individual page content, which are labeled as Output Cache Profiles in Sitefinity’s advanced settings.

You've probably come across several landing pages online in which you were greeted with a video. According to studies, websites with introductory videos are able to attract more visitors. However, it doesn't follow that having a video will actually increase your conversion rate.

What do Hospitals, Barbershops, Hotels, Retail Stores, Supermarkets, Nail Salons, Car Dealerships, and Stadiums, all have in common? They are all starting to utilize Google Business View to drive foot traffic to their business by optimizing their Google + Pages with virtual tours and still photography. Once uploaded the content is directly accessible through the See Inside window on Google and Google Map Searches.

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

Marketing has come a long way. It used to be so simple; engage your audience by having a great website with content sprinkled in. Now, with 70% of the buyer’s journey self directed the power has shifted to the consumer. Many organizations are hyper aware of this shift and are taking a ‘content is king’ mentality. As marketers, how do we align our efforts to our consumers needs?

With more than half of all small business in the U.S. conducting business over the web, the need to keep your ecommerce website secure and performing optimally is more important than ever. Users expect safe online shopping environments while at the same time being increasingly intolerant of any delays. Ecommerce providers thus have the seemingly contradictory task of ensuring their websites are fast and always available, while being fully secure.

Remember those popular coupons you often get for grocery items, the ones which drive you to choose particular brands over others and which encourage you to buy stuff that you were not planning to get in the first place?