Back when Sitefinity 7 released, one of the biggest enhancements was the addition of related data fields to all content modules. This had a huge impact on our existing Sitefinity websites and we rarely build a site anymore that doesn’t use related data to some degree. Custom slideshows, banners, news, staff directories, and many dynamic modules on our sites use custom data to relate to media and other content types. Related data is a cornerstone for our Sitefinity websites.

Advertising with images has the potential to communicate complex messages in the quickest and most efficient way possible. I’m sure you’ve heard the common phrase, “A picture is worth a thousand words”. But are they the right words? Imagery and colors trigger a plethora of emotions in each person, and if used incorrectly, may yield negative results. However, if used properly, they can be very beneficial.

What if you had the ability to predict the actions of your customers, so much so that you felt like a fortune teller? You could finely hone your marketing campaigns and bring more sales leads to fruition so often that it would seem like magic. In this age of the customer, many companies are wondering how they can make the most of the data that is available to them to do just that.

In the digital world we live in today, the average shopper uses at least three devices to access the Internet. Across those devices, they’re faced with a myriad of retailer engagements ranging from email offers, product ads, promotional texts, to sponsored tweets and more. The growing number of interactions before purchases has complicated the retailer’s ability to clearly track the path to purchase, let alone properly assign credit to each interaction.

Part of our role as a leading website design and development company is to be proactive and keep up to date on the latest online developments, especially if they impact our customers. One item that recently became a hot topic in the online world is the Google algorithm changes that were implemented today.

As we enter the second quarter of 2015, it is essential that we continue to evolve as digital marketers and actively seek new opportunities that will enable our digital experiences to be more successful.

You may or may not be aware that we have over 130 technology partners that we work with regularly. In my role as an account manager, I frequently work side-by-side with our partnerships team offering the latest and greatest resources and services available. This allows us to provide a well-rounded business solution to our clients in one centralized location.

The Director of Experience Marketing at Americaneagle.com, Tim Ahlenius, recently wrote a Sitecore blog post on the “age of the customer.” With the rise of the internet and easy search options, it has become a battle for companies to distinguish who their customer really is and how to directly market to each individual customer needs and wants.

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for. The strategic plan is the foundation to success, and in reality, can be an extensive process. But to help get some quick insights on how you should be thinking

Keywords have been around since the beginning of SEO (Search Engine Optimization) and they’re still being highly utilized today by Internet marketers. If you have even the slightest inkling about SEO, you know that it's essential to incorporate relevant keywords in your website, blog, social media posts, and other online promotional materials. Of course, there are particular tactics you will need to apply in order to get your desired results.