Americaneagle.com recently teamed up with our partner, Sitecore, and our customer, Baxter Credit Union (BCU), for the “How BCU Increased Member Engagement Using Sitecore and Azure” webinar

Companies with recurring customers are commanding higher valuations because investors can more accurately forecast growth and trajectory of the business, making them better bets. Customer retention is therefore critical for businesses that rely on a recurring revenue model. Customer lifetime value (LTV) must exceed cost to acquire a customer (CAC) by delivering maximum value with minimal friction.

Anyone familiar with Sitefinity knows that the CMS comes with a vast toolbox, and administrators and content editors can create engaging web sites without any need of a programmer or knowledge of .NET. However, with a little imagination, it doesn’t take long to discover how customizing certain elements of Sitefinity can have huge benefits. This extends beyond just creating custom user controls and front facing renderings to throw on a public page.

Online advertisers are always looking for innovative ways to engage customers early in the visit, increase conversions and ultimately boost sales. There are several ways to reach consumers at key times in their purchase process, such as asking for an email address or a Facebook "like", encouraging consumers to add more to their carts at checkout, and incentivizing users to click on special offers and deals.

When project managers are starting a project they typically discuss what other websites the customer likes, budgetary considerations, and/or goals and objectives. For account managers, we frequently want to know why customers want certain changes, or what they envision for their end-users. All of these questions help us to paint a quick and understandable picture.

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for.

So you saw all the news headlines on how Google “might” give an SEO boost to mobile friendly sites, and you said to yourself that you would think about moving to a mobile friendly website. Then you saw that Google was starting to use a new mobile friendly format, and it reminded you that you had to figure out what to do about converting to a mobile site. Then, finally, mobile usability reports show up in webmaster tools, and you are starting to consider what to do....

There may be some online marketers today who no longer believe in the power of blogging to promote their business. However, there are a lot more who argue against this position. Many remain steadfast in their belief that blogging is one of the most valuable elements that every business must invest in and continuously develop in order to get ahead.

Imagine being able to reduce your customer service costs while at the same time increasing customer satisfaction and loyalty. Most customer service initiatives help with one at the expense of the other.

Since its debut in 2010, Pinterest has captivated over 70 million users around the globe, making it the fastest growing social platform today.