Running scientifically controlled experiments on your website is one of the best ways to ensure your site continues to evolve and improve. Successful split testing requires a repeatable framework upon which your ideas can be systematically tested and validated over time.

A solid email marketing campaign should be an integral part of any overall marketing strategy for any business or organization. Although it’s an absolute must for ecommerce sites, it’s also a great lead generator for businesses and organizations that don’t sell anything online.

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals.

Last time we learned that most companies are doing some kind of Digital Marketing, primarily focused on attracting customers. This is a good first step, but it can’t end there

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part three of four, we discuss growing website revenue with the power of A/B Testing.

Facebook-owned Instagram is making its first monumental shift in how it displays your newsfeed. Like its parent company, this involves reshaping the order of your feed to move more relevant content to the top.

We've all been there - shamelessly sacrificing our emails or phone numbers to get an extra 20% off when shopping online. If you're an eCommerce merchant, this strategy can be a blessing and a curse - but when done correctly, discounting can, of course, be effective.

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part two of four, we discuss improving lead generation with the power of A/B Testing. Watch our video...

Have you ever heard the term “Banner Blindness?” It was coined a dozen years ago by researchers Jan Panero Benway and David Lane at Rice University. It refers to the phenomenon where a web page contains so many banners that visitors either consciously or subconsciously start ignoring them. Here’s a good example of it.

Your customers are unique and ever-changing people with many layers. Understanding them can feel like a challenge, but it doesn’t have to be. That’s where qualitative and quantitative research strategies can unite to provide a clearer picture of your customers.