Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com for help last year in improving their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages

The A/B testing team here at Americaneagle.com has designed set-up and implemented hundreds of split tests over the years, but one of our favorite types of tests focuses on removing distractions and increasing page clarity.

It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. This principle is especially true when it comes to international eCommerce.

Facebook just released one of their biggest updates in recent years. It’s not a new layout or design, but changes the way users interact with posts. Why would they change such an important touchpoint, you ask? What’s there to be gained by changing the tried and true for fashionable emojiis?

So, you started Facebook advertising…and now you want to quit! You want to quit for so many reasons: it’s time consuming, you’ve spent a lot of money with little return on investment, and you’re seeing engagement but no conversions. Consider these four pieces of advice to reignite your Facebook advertising efforts.

A/B Testing is the scientific way to make functional improvements to your website. In part one of four, we discuss the concept of A/B Testing, and how it helps you grow sales, increase leads, and improves visitor satisfaction. Watch our video...

Health IT Security recently published the results of Akamai's latest State of the Internet report, emphasizing that "Distributed denial of services (DDoS) attacks are up during the third quarter of 2015,

In early January, news started to leak out that some changes to the Google Algorithm were going to happen, and many assumed this would be a Penguin update. Then, when many search engine results started to change, it was clear that a Penguin update was NOT the culprit for these new variations. So who..or what…happened to be the true culprit? Panda!

Customer loyalty is the key that unlocks long-term e-commerce profitability. For many years now, digital marketers have been searching for ways their existing customer base to buy repeatedly. According to Gartner, 80% of all future customer revenue will come from just 20% of your existing customers. SEO and content competition is the highest it’s ever been, making it harder to retain the customer’s attention. There must be a way to ensure the continued growth of sales, right? Enter the new-age customer retention strategy, driven by a strong website-based 360 degree loyalty program that allows you to continually engage and convert your existing customers. This post will help you understand how this kind of loyalty program can explode your sales.

Before you can save money on shipping, you must first understand how and why you are spending. By understanding how and why you are spending, you are better equipped to negotiate your shipping agreement and save money in the long run. It’s a good idea to enlist the help of an expert when reviewing your contract to find ways to save.