2016 has been deemed the year of conversational commerce and it’s time for companies to get on board with this new trend. According to Chris Messina, the person who coined the term, conversational commerce, “pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”

Our client, BAI, was seeking a strong, customer-facing website that accentuated their style and brought awareness to their business. They came to us with a clear understanding of what they needed and were quick to adopt our insight and recommendations.

Let’s face it: every email address you add to your list is not equal. While we all want to make sure our subscriber list is growing, it’s the crème de la crème that really drive our email marketing revenue. Those familiar with the 80/20 rule, known as Pareto’s Principle, inherently understand that it’s this small segment of your customer base who can have the greatest impact on your overall business.

Instagram is becoming increasingly popular with businesses looking to engage with millennials and portray an aspirational lifestyle associated with their brand.

If I compiled a list of words front end developers hear the most, “Bootstrap” would be very high in the ranks. The most well-known front end framework created by Twitter is reportedly used on over 10 million websites and applications at the moment.

Here at Americaneagle.com, we’re looking forward to welcoming our clients to our annual Forum! The Forum will be held on Thursday, September 29th at the Americaneagle.com headquarters in Des Plaines, Illinois.

We’ve all had some good shopping experiences, and hopefully it happens regularly. When you do have a great experience with a merchant, the interaction leaves you satisfied, happy, and wanting to return.

Americaneagele.com recently attended ASAE’s Annual Meeting and Exposition in Salt Lake City, on August 13-16, 2016. This event was held for association professionals and industry partners to network and collaborate and exchange ideas and resources.

Marketing is in a state of change and it’s now transitioning into a consumer focused form called context marketing.

There’s a lot of talk about the effectiveness of social proof psychology in split testing. Interestingly, the more it’s talked about the more it may be true. That’s because social evidence we hear from others in our culture persuades us to assign more credibility towards that information, whether or not it’s actually true.