Blog

marketing resolutions
Jan
18

Are Your Marketing Resolutions Already Broken?

One in three Americans will have broken their New Year’s Eve resolution by the end of January. For the average marketing team, this may be even sooner. Increased content output, a blog, better SEO performance, an email program, or all of the above are all common goals for marketing teams heading into 2017

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leading partnership in mobile ticketing
Jan
16

Americaneagle.com and Star Micronics – a leading partnership in mobile ticketing

Chung Chung Tam, Senior VP at Americaneagle.com and specialist in transit and mobile ticketing, recently worked with Star Micronics to create a video about our partnership and the work we have done together.

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Google-AMP-Blog-Post
Jan
13

Apple News, Facebook Instant Articles & Google AMP: Worth it?

If your website’s ROI is important to you (and even if it’s not), mobile page speed should be a top priority. Recent data shows that 40% of consumers will leave a page that takes longer than three seconds to load. That’s less time than it takes to read this sentence!

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AB-Testing-to-validate-web-site-changes
Jan
12

The Importance of A/B Testing in Validating Website Changes

As marketers, we are making changes to our websites all the time, adjusting headlines, changing images, adding buttons, producing more videos, creating special offers, and so on – the list never ends. But how do we know that these changes are actually producing tangible business results?

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5 Essential Design trends for 2017
Jan
11

5 Essential Design Trends for 2017 and Beyond

The web is a trendy and evolving environment mainly driven by innovation and new digital devices. These trends are the driving factors for change and improvement in our industry. Using them will help your business reach out to your customers today and well into the future.

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A.B-Testing-Webinar-blog-post-image
Jan
06

Digital Marketing Strategies Webinar Recap – Part Two, A/B Testing

Welcome to part two of our webinar recap! We recently held a webinar focused on digital marketing and how to optimize for success in 2017. In our previous post we outlined the topics of SEO and Email Marketing – today we will discuss A/B Testing and how this can help you achieve success in 2017.

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Digital Marketing
Jan
05

Digital Marketing Strategies Webinar Recap – Part One, SEO and Email Marketing

We recently held a webinar focused on digital marketing and how to optimize for success in 2017. Three members of the Americaneagle.com team spoke on this topic; Tim Rohlwing, SEO Strategist, Joe Gustafson, Social Strategist, and Corte Swearingen, Director of Testing and Optimization. In part one of this webinar recap we will discuss the topics of SEO and email marketing; in a second post, we will review Corte’s presentation regarding A/B Testing.

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Quick-Myth
Jan
03

The Myth of Quick

It is important to realize that the myth of quick is not something that just occurs in our general life and tempts us with quick fixes for problems like weight loss, finding love or making money; this myth is also a frequent visitor in the business world.

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Data-Analysis
Dec
28

Actionable Approaches to Becoming a Data-Driven Organization

For associations to become a data-driven organization and realize the full benefits of analyzing and leveraging their data to meet member recruitment, engagement and retention initiatives, they need a strategy, specifically a data analytics strategy.

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