Online marketing experts say YES. During the past few years, video marketing has been one of the fastest-growing promotional strategies on the Internet. Just like other marketing techniques, it continuously evolves depending on people’s needs and demands, on market changes, and new technologies that emerge.

When award winning author Stephen King approached us with an interesting project, we were thrilled to work with the legendary author and his team to create an exceptional online experience for his fans.

I recently had the pleasure of giving a presentation at the Internet Retailer Conference & Exhibition (IRCE) alongside valued Americaneagle.com client PinMart.

Numerous technical wonders have arrived in 2017. We don’t have flying cars yet, but technology has truly reached an incredible level, and much of this progress wouldn’t have been possible without personalization and data use. Now that data has become so valuable, you might be wondering how we can balance privacy with the convenience offered by today’s technology.

Just a few short weeks ago, several of our ecommerce team members attended IRCE at McCormick Place in Chicago. If you are not familiar with the show, IRCE (Internet Retailer Conference & Exhibition) is recognized as the largest e-commerce trade show in the industry. The show attracts thousands of attendees from around the globe over the course of several days.

At our recent Digital Marketing Forum, I presented on the topic of Email Marketing. Here is a recap of my presentation, including a broad overview of the trends for this year and guidance on what you can work on internally.

At our recent Digital Marketing Forum, Corte Swearingen, Director of Digital Marketing & Conversion Science, gave a presentation on web optimization; the following post is a recap on his talk.

The content of your website is arguably the most important aspect of your site – and yet how often do companies create a content strategy or even know what a content strategy is? This blog post is based on my recent presentation at our Digital Marketing Forum.

Kentico EMS allows you to create an experience for your customers based on real-time information. For anyone interested in marketing automation and improving the customer experience, Kentico EMS is a great platform to consider. It is also has exceptional multilingual capabilities and goes beyond many other platforms in terms of the cultural, or multi-lingual settings it can provide - essential for easy management of sites belonging to global brands, published in multiple languages.

On the 19th of April, we held our first Digital Marketing Forum. Known for exceptional web design and development, we are also a one-stop-shop for all your web needs, and as such, also act as a successful digital agency. This new Digital Marketing Forum event was designed to expand awareness of the agency services we provide.

According to the Trade Show Survival Guide by Matt Hill, there are over 10,000 trade shows in the US every year, and over 6 billion dollars are spent supporting them.

Sitefinity 10 introduces a number of bells and whistles to the platform, including some nice new features such as the Warmup Tool, the Health Check API, and some new-and-improved export and import functionality across multiple environments for content types and data.

Kentico Cloud is a cloud-based content management system (CMS) from Kentico, an Americaneagle.com partner. While Kentico Cloud’s primary aim is to provide a full CMS experience in the cloud, it can also be used as a staging tool for your traditional Kentico CMS.

Building a successful website, or an online presence in general, is a lot like building a house. Before the first brick is laid, you need blueprints and a design. But even before that point, you need to determine the amount of rooms you’ll need, their individual purpose, the dimensions, and a great location for the whole package.

Automotive repair businesses know that maintenance is key to a vehicle’s longevity. We’ve all seen the horrors of lapsed oil changes, disregarded transmission flushes, and tires that are more steel belt than rubber. These same rules apply to your website.

As we long for summer days and move past the cold of winter, we’re thinking about spring cleaning – not only our homes but our websites! We’re here to help you ensure your site is appealing and easy to use as we move into springtime, with a few top tips below.

Typically, every brand needs just one website. But what happens when there are multiple brands within a company or business objectives that require the need to have multiple websites? A multi-site platform is used when a company needs a single, centralized platform to manage many websites.

Historically, membership was the foundation of professional societies and trade organizations. Before the dawn of the internet, associations were key in bringing together like minded individuals in similar fields to share common interests, purposes, and knowledge.

Writing social posts can seem easy at first. Post new products. Post a few news articles. Post an office birthday. But then, as likes slow to a crawl and engagement stays pegged near zero, a sense of dread may seep in.

If you’re reading this, the headline did its job. If not, well, you’re missing out on a few quick tips for headlines that inform, convert, and enlighten. If you’re struggling with low open rates, high bounce rates, and middling conversions, the issue may not be your website, but the content, but its contents.