A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part two of four, we discuss improving lead generation with the power of A/B Testing. Watch our video...

Have you ever heard the term “Banner Blindness?” It was coined a dozen years ago by researchers Jan Panero Benway and David Lane at Rice University. It refers to the phenomenon where a web page contains so many banners that visitors either consciously or subconsciously start ignoring them. Here’s a good example of it.

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com for help last year in improving their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages

The A/B testing team here at Americaneagle.com has designed set-up and implemented hundreds of split tests over the years, but one of our favorite types of tests focuses on removing distractions and increasing page clarity.

Facebook just released one of their biggest updates in recent years. It’s not a new layout or design, but changes the way users interact with posts. Why would they change such an important touchpoint, you ask? What’s there to be gained by changing the tried and true for fashionable emojiis?

A/B Testing is the scientific way to make functional improvements to your website. In part one of four, we discuss the concept of A/B Testing, and how it helps you grow sales, increase leads, and improves visitor satisfaction. Watch our video...

It seems like every time you log on the internet there’s a new marketing trend emerging. While it can be overwhelming to keep up with what’s new, it’s critical to understand which trends are worth your while and appeal to consumers. After all, they’re the ones you’re trying to connect with. So here’s a few key marketing trends your business should consider to kick off your marketing plans for the New Year.

The keys to social media success hinge on media. Being quick on the trigger, and fast on the post helps distribute content, and make your page come alive. However, with all quality photography, the learning curve and accessibility is always something to overcome. Light aims to change that with the L16.

When it comes to online marketing, nobody doubts the huge influence of utilizing Facebook for promotional purposes. After all, almost everyone these days checks and updates their Facebook accounts and regularly browses through their newsfeed. Facebook, on the other hand, continues to provide more valuable tools for e-marketers. With so many companies and organizations, big and small, employing this popular social media platform to endorse products and services, strengthen branding, and expand their reach, it is certainly worthwhile for you to study the ins and outs of the marketing tools on hand.

In the previous blog post, I covered how to create and configure a JustMock Unit Test project for a new Sitefinity web application. After covering some key definitions for unit testing, a unit test project was added, and a boilerplate test class was created for testing a reindex search utility method in the SitefinityWebApp project. We will pick up exactly where we left off and add a test method to the recently created SearchTests class. By the end of the post we will have a set of tests that can be executed.

Content marketing is crucial for providing both brand exposure and sales leads. It needs to be relevant, timely, and provide an adequate return. A pretty tall order for a blog post, isn’t it?

As someone who does a lot of writing and brainstorming in the marketing world, it’s inevitable to be faced with the frustrating phenomena known as writers’ block. Your prose has turned to mush, you don’t have a creative bone left in your body, and you want to throw in the towel. This can be especially true if you’re faced with the task of creating countless new subject lines for your email marketing efforts. Out of all the billions of emails that are sent daily, how can you make sure that yours stands out?

Gone are the days when mere publishing of content was enough to attract plenty of web users to your blog. These days, with so many businesses fleshing out their own content online, it's a huge challenge to prevent your own traffic from dwindling and eventually getting flushed down the drain.

Over the last few weeks I have been exploring different frameworks and tools available for writing unit tests in Sitefinity. Surprisingly, documentation and examples of unit testing Sitefinity are a little light. Sitefinity.com has a couple blog posts on the subject but they don’t exactly provide a quick start on how to unit test a specific piece of custom functionality. Fortunately, Telerik provides its own standalone mocking framework, JustMock, which developers can use to get Sitefinity functionality mocked and tested in an afternoon (one thing to note, this post uses the commercial version of JustMock, which has more features and functionality than JustMock Lite). Since unit testing is a pretty large topic requiring some set up, I will be breaking this post into two parts. First, I will cover how to setup a Sitefinity project for unit testing. Next, I’ll cover a simple test implementation. The end goal is to provide a step-by-step guide for creating a unit test in Sitefinity. Before I get started, I’ll cover some key terms relating to unit testing.

Americaneagle.com has partnered with Avalara to bring you Sales & Use Tax Compliance For Dummies.

All too often, I see companies spend large portions of their digital marketing budget on PPC strategies that are driving traffic to a site with low conversion rates. If they just took a portion of that budget and used it to improve overall site conversion rate, they could drastically improve the ROI of their paid advertising spend.

Are you reveling in the afterglow of viral success yet? Well don’t get too comfortable, because now comes the last and most important piece of the process – reporting on your video launch.

No matter how large or small your business may be at the moment, there's probably a good reason why you've decided to jump into the e-commerce arena. Well, the main reason is obvious: everybody's online! So if you wish to expand your business further and not be overtaken by others in your industry, then you'll need to build your business online.

Likes don’t keep the lights on. For as viral and successful as your video may be, you’d be remiss if you’re not crafting content to make sales. In this installment of our content series, we’ll be providing a roadmap and some ideas on how you can garner the highest return on your video investment.

If you’re new to Google Analytics (or not quite sure what it is), then this post is dedicated to you. Many organizations still aren’t using Google Analytics to its full potential to measure traffic and performance. It’s very common to see these companies spending massive amounts of time and money just to try and get people to look at their website. The problem is they forget to take the time and track their efforts and see what actually works and what doesn’t. With various activities going on, such as posting on social, sending email blasts, and more, it’s important to measure the results in order to spend time and marketing dollars on what’s successful and generating the best outcome.