Staff

Americaneagle.com

Our marketing team is always on the prowl for useful facts and internet tidbits. Be sure to check our blog often for all of our updates and posts!

introducing kentico blog image
Jan
20

Introducing Kentico

Choosing a content management system that meets your needs can be a daunting task given the thousands of products that are available for consideration. Even after narrowing in on the best available products using a Microsoft software stack, many options may at first seem equally sufficient.

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marketing resolutions
Jan
18

Are Your Marketing Resolutions Already Broken?

One in three Americans will have broken their New Year’s Eve resolution by the end of January. For the average marketing team, this may be even sooner. Increased content output, a blog, better SEO performance, an email program, or all of the above are all common goals for marketing teams heading into 2017

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AB-Testing-to-validate-web-site-changes
Jan
12

The Importance of A/B Testing in Validating Website Changes

As marketers, we are making changes to our websites all the time, adjusting headlines, changing images, adding buttons, producing more videos, creating special offers, and so on – the list never ends. But how do we know that these changes are actually producing tangible business results?

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A.B-Testing-Webinar-blog-post-image
Jan
06

Digital Marketing Strategies Webinar Recap – Part Two, A/B Testing

Welcome to part two of our webinar recap! We recently held a webinar focused on digital marketing and how to optimize for success in 2017. In our previous post we outlined the topics of SEO and Email Marketing – today we will discuss A/B Testing and how this can help you achieve success in 2017.

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Digital Marketing
Jan
05

Digital Marketing Strategies Webinar Recap – Part One, SEO and Email Marketing

We recently held a webinar focused on digital marketing and how to optimize for success in 2017. Three members of the Americaneagle.com team spoke on this topic; Tim Rohlwing, SEO Strategist, Joe Gustafson, Social Strategist, and Corte Swearingen, Director of Testing and Optimization. In part one of this webinar recap we will discuss the topics of SEO and email marketing; in a second post, we will review Corte’s presentation regarding A/B Testing.

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MissyForumpart2 (1)
Dec
05

Strategy of Effective Email Marketing – Part 2

Welcome back! On Friday, I posted a blog about why you might choose to use email marketing and how to get started with it. Today we have Part 2 of that post, outlining information on creating email, sending email, measuring performance and information on how we can help with your email needs.

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Conversation-rate-increase
Nov
22

The Power of Conversion Rate Optimization

There are essentially two “knobs” you can turn to make your website more profitable; the knob of traffic and the knob of conversion rate. In an ideal world, you’re able to crank both these up simultaneously.

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Apps-and-how-they-complement-your-digital-footprint
Nov
07

Apps and How They Complement Your Digital Footprint

At our recent Forum, Americaneagle.com Production Manager Wes McChristian and Senior Programmer Al Connelly gave a presentation on apps and what to consider when planning to create one. Here’s an overview of what they had to share on this topic.

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Selecting the Right Ecommerce Platform
Nov
02

Current Ecommerce Trends & Selecting the Right Ecommerce Platform

At this year’s Americaneagle.com Forum event, Americaneagle.com’s Director of Partnerships, Jerry Boduch, and Derek Cwik, Director of Integrations, presented on the topic of current ecommerce trends and how to select the right ecommerce platform for your digital presence.

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Web-Design-Done-Right
Oct
19

Design Done Right

At our annual Forum event this year, Wes McChristian, Americaneagle.com Production Manager, and Elin Alexander, Americaneagle.com Web Graphic Designer, gave a presentation on design and how a great design can positively impact your business.

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Ecommerce-Blog-Image
Sep
20

Are You Future-Proofing Your E-Commerce Website?

Trends come and go, so applying best practices to your e-commerce website can help you navigate the changing tides of your industry, allowing you to get more mileage out of your platform. Here are 5 tips to keep your website future-proof

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ASAE-Blog-Photo
Aug
31

ASAE Annual Meeting 2016 post-show recap

Americaneagele.com recently attended ASAE’s Annual Meeting and Exposition in Salt Lake City, on August 13-16, 2016. This event was held for association professionals and industry partners to network and collaborate and exchange ideas and resources.

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Popular User Testing Methods
Aug
22

Popular User Testing Methods

One of the biggest challenges we face in web development isn’t necessarily how our different clients’ markets and technologies work – it’s how humans work. What users say versus what users do are two completely different things, and the only way to uncover the truth is to test. User testing is more than just a check list of product requirements – it’s the most convincing support for your design and development decisions.

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