When it comes to email marketing, there are no second chances. Because of this, E-marketing requires a certain amount of planning and strategy. Through research and preparation, emails to customers can be structured concisely and with a clear purpose. The main goals of these emails are to grab attention and get users back to your website. There are many ways to facilitate customer traffic on your site; all it takes is effective strategy and innovation to successfully manage your email marketing component.

You’ve scheduled it, made it, and now your video is ready to go. The big question remains, “Where do you post it?” The answer, it depends. Here’s a brief guide on how to get the most mileage and response from your video content.

With the emergence of smartphones and electronic tablets, more people than ever are using these mobile devices to access the web, check their emails, browse and post on social media platforms, and purchase products and services. Mobile marketing is rising and growing fast. No matter how big or established you believe your business or agency to be, you can't miss out on this new trend. You have to get out there and start making the most of mobile marketing for your business.

The metrics of video content success are documented and proven. This doesn’t mean a thing, unless you’re taking action.

Your ability to reach your customers on Facebook lives and dies by the ever-changing Facebook algorithm.

Google Analytics is a great tool for understanding your website performance metrics and the trends over time. While Google Analytics is great at uncovering what visitors are doing on your site, it is a poor tool for understanding the actual motivations of your visitors.

We’ve all seen it. Those artsy posts of your friends’ Frappuccino, the mouthwatering Instagram of a deep dish pizza that makes you want throw your diet out the window. These aren’t annoying or interruptive advertisements (unless your hours away from your lunch break), but just the normal social sharing you see on a daily basis.

With the increasing competition in e-commerce, utilizing online marketing and continually educating yourself on the latest trends has become essential.

In order to graduate high school (however many years ago that was), my classmates and I were required to take a biology class. It was pretty interesting, fun, and maybe slightly disgusting at times. On lab days, students were either wide-eyed and amazed, or cowering in the corner of the class room getting sick. While dissecting fetal pigs and cat eyeballs may not have been your subject, or even helped you in your career, dissecting a good email will reveal the building blocks to creating successful campaigns for your business.

Data caching is a feature that Sitefinity conveniently enables by default. There are numerous settings aimed at providing admins the ability to cache their individual page content, which are labeled as Output Cache Profiles in Sitefinity’s advanced settings.

You've probably come across several landing pages online in which you were greeted with a video. According to studies, websites with introductory videos are able to attract more visitors. However, it doesn't follow that having a video will actually increase your conversion rate.

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

Remember those popular coupons you often get for grocery items, the ones which drive you to choose particular brands over others and which encourage you to buy stuff that you were not planning to get in the first place?

Back when Sitefinity 7 released, one of the biggest enhancements was the addition of related data fields to all content modules. This had a huge impact on our existing Sitefinity websites and we rarely build a site anymore that doesn’t use related data to some degree. Custom slideshows, banners, news, staff directories, and many dynamic modules on our sites use custom data to relate to media and other content types. Related data is a cornerstone for our Sitefinity websites.

Advertising with images has the potential to communicate complex messages in the quickest and most efficient way possible. I’m sure you’ve heard the common phrase, “A picture is worth a thousand words”. But are they the right words? Imagery and colors trigger a plethora of emotions in each person, and if used incorrectly, may yield negative results. However, if used properly, they can be very beneficial.

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for. The strategic plan is the foundation to success, and in reality, can be an extensive process. But to help get some quick insights on how you should be thinking

Keywords have been around since the beginning of SEO (Search Engine Optimization) and they’re still being highly utilized today by Internet marketers. If you have even the slightest inkling about SEO, you know that it's essential to incorporate relevant keywords in your website, blog, social media posts, and other online promotional materials. Of course, there are particular tactics you will need to apply in order to get your desired results.

Americaneagle.com recently teamed up with our partner, Sitecore, and our customer, Baxter Credit Union (BCU), for the “How BCU Increased Member Engagement Using Sitecore and Azure” webinar

Anyone familiar with Sitefinity knows that the CMS comes with a vast toolbox, and administrators and content editors can create engaging web sites without any need of a programmer or knowledge of .NET. However, with a little imagination, it doesn’t take long to discover how customizing certain elements of Sitefinity can have huge benefits. This extends beyond just creating custom user controls and front facing renderings to throw on a public page.

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for.