Marketers have been trying to persuade people for centuries. From the street corner huckster to the modern day sales person, we are inundated, both consciously and non-consciously, with people working to influence our perception and convince us to take some type of action.

More users than Twitter. A huge valuation. Young people love it. Yes, Snapchat is the latest darling of the social media world, and for good reason. Young, private, and insular, it’s the polar opposite of Facebook – more treehouse hangout than family dinner.

2.4 million emails are sent every second of every day. For your business, the question isn’t how to send more emails, but how to make your messages stand out among the deluge of all the others.

When you've landed on a particular page or visited a website, sometimes there are things that trigger your emotions and make you want to get the offer being presented. The combination of images and words may have a certain effect on you and thus lead you to make the purchase.

Marketers have been trying to persuade people for centuries. From the street corner huckster to the modern day sales person, we are inundated, both consciously and non-consciously, with people working to influence our perception and convince us to take some type of action.

Here are 5 strategic steps to begin optimizing your site for the holiday rush (while at the same time improving your site for the rest of the year).

With the success of many apps, many people are driven to web development companies with ideas they hope will go viral. In fact, with Pokémon Go hitting 21 million active daily users within its first few weeks of release, it is no wonder people believe that their idea may be the next big thing.

Sitefinity has many options for configuring cache settings for pages. Output Cache Profiles can be created and managed in Sitefinity’s advanced settings for changing global output cache properties.

It’s very easy to get caught up in what digital marketing experts call “Best Practices.” A best practice is defined as a technique that has been generally accepted as superior because it has produced positive results in a wide variety of circumstances.

There’s nothing like experiencing Mother Nature through a beautiful park or a fun outdoor activity amidst natural wonders. More and more people yearn to head back to the embrace of nature to relax, refresh, and revitalize.

If you’re in the process of redesigning your navigation, or thinking about starting the process, consider these key points. The trick is to make perusing your website as easy as possible for your visitors.

In this weeks A/B Testing blog post we review some of Cortes most commonly asked questions.

Associations often have different priorities for their websites than ecommerce or purely informational sites. Here we take a look at what we consider when deciding how best to serve associations with web development that enhances their specialties and is tailored to their target audiences.

Every website has a primary goal – that one important action that you want all visitors to take, whether it’s filling out a form or buying a product. And while you should obsess over that goal and work on ways to improve it, don’t forget that the average conversion rate for an ecommerce site is only 2-3%.

It’s no secret that transitioning site development to a different team is rarely done without a headache, usually for all the parties involved. However, these transitions are sometimes unavoidable since initial development and post development are often handled by completely separate teams.

Daily blogging will not get you anywhere if you don’t do it right. No matter how exciting your topic appears to be, there are certain tips that you ought to apply in order to connect with readers and make them stay longer on your page.

Running scientifically controlled experiments on your website is one of the best ways to ensure your site continues to evolve and improve. Successful split testing requires a repeatable framework upon which your ideas can be systematically tested and validated over time.

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals.

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part three of four, we discuss growing website revenue with the power of A/B Testing.

Facebook-owned Instagram is making its first monumental shift in how it displays your newsfeed. Like its parent company, this involves reshaping the order of your feed to move more relevant content to the top.