2017 has been a big year for web design, development and digital marketing. We’ve put together a brief recap of specific topics you need to be aware of!

Many retailers have been preparing for Cyber week for months – and initial reports have indicated that for most retailers, all the hard work has paid off! The largest online selling days of the year, which start on Thanksgiving, saw big increases across the board.

Every association focuses on driving three membership metrics: recruitment, engagement, and retention. However, without truly understanding who your members are, it’s going to be incredibly difficult to grow any of these.

Effective listening is a true talent, yet it unfortunately seems to be becoming a lost art. And in the digital universe, it is even becoming more rare.

If your company isn’t driving traffic to your site from your email channel, segmentation may be your problem. Nearly half of marketers don’t bother sending targeted email messages.

Exceptional email marketing campaigns need to be cleverly written and executed to attract attention in today’s overflowing inboxes. At our client forum this year, our digital marketing team talked about the recipe to successfully executing emails in order to achieve this.

Someday, we’ll have enough time in our day to manage all the meeting hours, projects and tasks, plus all the daily marketing tasks. That seems like a dream, but those days are slowly growing closer to reality.

If your company isn’t driving traffic to your site from your email channel, segmentation may be your problem. Nearly half of marketers don’t bother sending targeted email messages.

If you can find ways to improve the user experience, you'll find that your visitor task completion rate increases, and that means more money and more leads. But what are the elements that make up what the industry refers to as UX (User Experience)?

If you’re ready to upgrade your ticketing solution and are searching for the perfect provider, there are certain things you’ll want to bear in mind before you commit. Here are some tips for anyone wondering what to consider when choosing an e-ticketing provider.

Last month, Americaneagle.com attended the 2017 ASAE Annual Meeting & Exposition, held in Toronto. Americaneagle.com has exhibited at ASAE the past several years, and like prior years, this year’s annual meeting helped association executives tackle real life issues facing associations today, such as...

Last week, Americaneagle.com had the opportunity to spend some time up north at ASAE’s Annual Meeting in Toronto, Ontario. As always, it was a chance to reconnect with our many industry partners, educate ourselves on the latest in Association and Nonprofit challenges and innovations, and share with attendees what Americaneagle.com’s services can bring to their organizations.

Those two letters are meaningless to many business leaders – but they definitely shouldn’t be. CX stands for Customer Experience and it’s a critical component of the strategy for any forward-thinking business; investing in your customer experience increases customer loyalty and results in consistent revenue growth. What really is a “customer experience”?

Every day, millions of people on social media like, comment on, and share what they have to say across all platforms. This user generated content can be pivotal in creating an online community within your brand. Rather than a brand promoting itself, user generated content (UGC) consists of pictures, comments, videos, testimonials, blog posts and anything else that involves the consumer promoting a brand. In a world where word-of-mouth has become a most trusted resource, user generated content is a great way to spark a conversation and build your community.

When looking to purchase a new product or try a new service, you want to feel secure that you are making the right decision. Yelp provides consumers with customer reviews in order to minimize the apprehension they experience when it comes to their spending decisions. Nielsen reports that 74% of consumers searching online for a local business turn to a review site.

When reading through pages and pages of written content, a video may be just what you need to stop a viewer’s fingers from scrolling right past your businesses’ information. With YouTube now the second-largest search engine next to Google, it is no secret that video content has become vital to today’s digital world. Now, more than ever, people are looking for fast ways to receive information. What better way to get material across to the viewer than giving them everything they need to know in a quick video?

Corte Swearingen, Americaneagle.com’s Director of Digital Marketing & Conversion Science, recently spoke on the topic of A/B testing on Kentico’s Marketing Insights Webinar. During a portion of the webinar, Corte spoke about the benefits of using both quantitative and qualitative data to help with your A/B Testing efforts. Read on for a recap on the importance of data in A/B testing.

If you were to go 50 years back in time and tell somebody that in your pocket there’s a device that fits in your hand and contains a limitless amount of information, not a soul would believe you. However, the year is 2017 and the future has arrived.

There are many content marketing ideas that associations can utilize to attract new members and retain existing ones. Read on for some fresh new ideas to add to your association marketing strategy.

Almost every company or organization is using multi-channel marketing at some level or another, and you experience it daily without even realizing it. Think about your average morning. You grab your smartphone when you wake up, scroll through Facebook, and check your email. Maybe you turn on your radio or podcast, or flip through a newspaper. Through each of these types of media, you are exposed to all kinds of marketing tactics.