On the 19th of April, we held our first Digital Marketing Forum. Known for exceptional web design and development, we are also a one-stop-shop for all your web needs, and as such, also act as a successful digital agency. This new Digital Marketing Forum event was designed to expand awareness of the agency services we provide.

We live in the age of mobile technology, where online content is always at our fingertips or a click away. Today’s consumers need to be able to connect with businesses online through their mobile devices and laptops. Your business needs to be easily found and have a consistent digital brand across multiple platforms to reach these consumers. What makes a strong digital brand? How can you create the best possible experience with your brand for your online customers?

Ecommerce sales are leading the way for many businesses, thanks to their customer’s preference of online ordering anytime/anywhere, reduced company costs, and streamlined, error free processing. Last year retail ecommerce sales reached $1.9 trillion.

Mobile devices have become an indispensable aspect of daily life. You can’t go anywhere now without seeing at least one or two other people scrolling on their phone, either searching for answers to a question, reviewing a product, or just keeping themselves busy in a lengthy line. These moments are called micro-moments and are explained by Google: “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.”

According to the Trade Show Survival Guide by Matt Hill, there are over 10,000 trade shows in the US every year, and over 6 billion dollars are spent supporting them.

Film is one of today's strongest forms of communication. Simply put, film combines both imagery, writing, and music to tell a story. Whether you’re trying to tell a story to your family over dinner or to an audience that wants to hear more about a given brand, understanding the elements that make an emotional impact and knowing how to utilize them in a variety of different ways is the key in making a story memorable.

Sitefinity 10 introduces a number of bells and whistles to the platform, including some nice new features such as the Warmup Tool, the Health Check API, and some new-and-improved export and import functionality across multiple environments for content types and data.

We are currently living in the age of personalization. All trends in 2017 point to customer personalization becoming the norm and businesses need to take note. Personalization is by no means a cakewalk, even for the most savvy marketer. It takes many hours of researching, collecting data, planning and creating in order to optimize the customer experience.

Technology is key to helping your association achieve its global growth strategy. Your website and online presence is the global face of your organization and is an essential part of any international growth initiative.

With Sitecore’s new Express Migration Tool, upgrading and migrating your old Sitecore instance becomes easier and faster, with less chance of issues caused by missing an upgrade step.

FedEx, UPS, and USPS. They are three of the most used shipping carriers worldwide, and odds are you’re shipping with at least one of them currently. Your e-commerce business may be shipping out many products, but do you know if you’re using the best option for your business?

I recently had the opportunity to speak with Chung Chung Tam (Tam, as he prefers to be called), Senior Vice President from the Transportation Technology Partners (TTP), a division of Americaneagle.com, about TTP and the work they do. Read on to find out more about our great TTP team!

Welcome back! In my last post I went over the first half of my presentation at Personifest on how to build a 360° view of your members. Today I will continue with information from the second half of my presentation on personalization.

The DDoS attack last year that took down Dyn, a DNS provider, was reported widely in the media. The blackout, which lasted a handful of hours on October 21, affected Twitter, Tumblr, Pinterest, PayPal and The Wall Street Journal, among others.

This blog post is the first of a two part series and will provide an overview of my presentation. This post focuses on the first topic – building a 360° View of Your Members.

What attracts you to a brand? Take the brand Apple, for example. People from all over the world are enticed and buy into this brand.

You know how the joke begins--two guys walk into a bar and...everyone is looking at their smartphones. Consumers’ reliance (alright, alright--addiction) on their smartphones might be bad for dinner conversation and REM sleep, but it’s great for brands.

The most important reason for a fast-loading website: user experience. With increasingly fast Internet speeds, users are not willing stick around for slow loading websites.

Last spring, we had a big problem on our website. One of our most-visited pages was a big ugly dinosaur falling to its knees, dragging everything else down with it. As a remote user testing company, we have two distinct sets of users; our customers, with websites and apps they want to improve, and our test-takers, who sign up to make a little extra pocket money while providing feedback for the first group.

Rob Sanders, Senior Strategist and Business Analyst here at Americaneagle.com recently had the chance to present on a webinar with Sheryl Kingstone, Research Director at 451 Research, hosted by Progress, an Americaneagle.com partner.