EagleVision-Blog-Image
Aug
23

Web Accessibility: Highlights From Our Newest Eaglevision Magazine

We are proud to announce the release of our latest eaglevision magazine, a publication written by the Americaneagle.com team. In this issue, we decided to focus on the important topic of web accessibility.

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Popular User Testing Methods
Aug
22

Popular User Testing Methods

One of the biggest challenges we face in web development isn’t necessarily how our different clients’ markets and technologies work – it’s how humans work. What users say versus what users do are two completely different things, and the only way to uncover the truth is to test. User testing is more than just a check list of product requirements – it’s the most convincing support for your design and development decisions.

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Winning-GOld
Aug
19

Gold Medal Best Practices for an Olympic Standard Site!

Just like every Olympic athlete puts their best foot forward and strives for that gold medal, we wanted to share with you our top 5 best practices to make your website gold-medal worthy.

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Online-Shopping (1)
Aug
19

The Absolute Don'ts of Product Descriptions

Nearly 70 percent of Americans shop online regularly, according to Mintel’s 2015 online shopping report. The statistic reveals an important truth for participants in online marketplaces: People shop online, and they do it a lot.

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Session-Speaker
Aug
15

Only 4 weeks until Sitecore Symposium

I can’t believe we’re less than four weeks away from the Sitecore Symposium. As a first time Sitecore Digital Strategy MVP, I am excited about a fun filled week in New Orleans with members of the Sitecore Community. I was fortunate that my first trip to New Orleans was last fall for the Sitecore User Group Conference for North America, which was an AMAZING experience.

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Art_of_Persuasion
Aug
12

The Science of Online Persuasion – Part 2

Marketers have been trying to persuade people for centuries. From the street corner huckster to the modern day sales person, we are inundated, both consciously and non-consciously, with people working to influence our perception and convince us to take some type of action.

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Marketing_Stategies_EMail
Aug
11

3 Marketing Strategies to Increase Customer Loyalty

Modern retailers are struggling to stand out amongst the many marketing emails, advertisements, and promotions consumers see daily. More connected than ever before, these consumers use smartphones to research products instantaneously—and if your product is overpriced or you don’t have the correct size or color in stock, you can bet they’ll find a similar version elsewhere.

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SnapChat
Aug
10

Should Your Company Be on Snapchat?

More users than Twitter. A huge valuation. Young people love it. Yes, Snapchat is the latest darling of the social media world, and for good reason. Young, private, and insular, it’s the polar opposite of Facebook – more treehouse hangout than family dinner.

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Ease of Use
Aug
08

You’re Not the Only User of Your User Interface

As developers, we’re expected to have a deep understanding of how things work in the CMS platforms we use. This gives us the ability to extend, integrate and customize the tools our clients need. Unfortunately, this “back-end" focus can often leave us with a less than optimal user interface and ultimately, a poor user experience.

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Pic-for-Joe-G-email-blog
Aug
05

Get Your Emails Opened: 3 Ways to Increase Your Open Rate

2.4 million emails are sent every second of every day. For your business, the question isn’t how to send more emails, but how to make your messages stand out among the deluge of all the others.

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SEO-Blog-post
Aug
03

SEO for Ecommerce Websites - Top Optimization Tips to Increase Sales

Having an ecommerce website and selling your products online is no doubt an excellent way to propel your business sales. Building a beautiful, user friendly ecommerce store is the first step; the second step is to optimize your ecommerce store to increase the number of qualified leads and resulting conversions.

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DR is in
Aug
01

The Americaneagle.com Doctor Is In at Shop.org’s Digital Experience Workshop

Shop.org’s main statement on their website says it all: “Shop.org is a community that’s truly by the member, for the member. This is THE place to connect with retailers and industry pros who know and love the world of digital retail.”

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Customer Loyalty
Jul
28

Don’t Just Check the Box: There’s More to Loyalty Than You May Think

Over the past 3+ years there has been a massive resurgence in loyalty interest from B2C brands. They are finally starting to acknowledge the incredible untapped value that lives within their existing customer base and are now actively striving to bring the same level of sophistication to retention marketing as they do to acquisition.

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Emotional Selling
Jul
27

Emotional Selling: Making the Most of Your E-Commerce Website

When you've landed on a particular page or visited a website, sometimes there are things that trigger your emotions and make you want to get the offer being presented. The combination of images and words may have a certain effect on you and thus lead you to make the purchase.

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IRCE Blog Pic
Jul
26

Topics and Themes from IRCE 2016

The Americaneagle.com team has been attending the Internet Retailer Conference and Exhibition (IRCE) for many years, this year included! As our presence at the show has grown over the years, we have also been able to send more staff to absorb more information on ecommerce trends and learn about the latest challenges e-retailers face.

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SEO
Jul
25

SEO: Then and Now – Reflecting on Ever-Changing Search Engine Optimization Practices

Whether you are brand new to SEO or have years of experience, the world of Search Engine Optimization is an ever-growing, ever-changing practice. In fact, the recommended practices a year ago (or even a month ago) are no longer the same as they are today.

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Blog 2
Jul
22

The Science of Online Persuasion – Part 1

Marketers have been trying to persuade people for centuries. From the street corner huckster to the modern day sales person, we are inundated, both consciously and non-consciously, with people working to influence our perception and convince us to take some type of action.

Read More