Without a doubt, one of the coolest features of WordPress is its utilization of themes. The ability to develop custom themes, and deploy pre-built ones, contributes to WordPress' overall flexibility. Creating one from the ground up can be a large-scale project. Using a premium built and distributed one, though, can yield the beginnings to a website in a few hours.

Every day, millions of people on social media like, comment on, and share what they have to say across all platforms. This user generated content can be pivotal in creating an online community within your brand. Rather than a brand promoting itself, user generated content (UGC) consists of pictures, comments, videos, testimonials, blog posts and anything else that involves the consumer promoting a brand. In a world where word-of-mouth has become a most trusted resource, user generated content is a great way to spark a conversation and build your community.

When looking to purchase a new product or try a new service, you want to feel secure that you are making the right decision. Yelp provides consumers with customer reviews in order to minimize the apprehension they experience when it comes to their spending decisions. Nielsen reports that 74% of consumers searching online for a local business turn to a review site.

When reading through pages and pages of written content, a video may be just what you need to stop a viewer’s fingers from scrolling right past your businesses’ information. With YouTube now the second-largest search engine next to Google, it is no secret that video content has become vital to today’s digital world. Now, more than ever, people are looking for fast ways to receive information. What better way to get material across to the viewer than giving them everything they need to know in a quick video?

Application Insights is an Application Performance Management service which notably has a user interface to filter and view logged messages and is rising in popularity with Sitecore implementations. Sitecore has made an implementation available for cloud deployments that sends Sitecore logging and performance counters to Application Insights. We can borrow it for any Sitecore instance even those not hosted in the cloud.

When a web site is rebuilt in Sitefinity from another CMS, it provides an opportunity to restructure the pages and group them better for easy navigation and for SEO. It leads to change in the url itself. We can notice a surge in 404s in Google Analytics dashboard, shortly after a website is launched. It is because the users might have bookmarked certain pages or shared some interesting articles in social media, which are visited often.

Corte Swearingen, Americaneagle.com’s Director of Digital Marketing & Conversion Science, recently spoke on the topic of A/B testing on Kentico’s Marketing Insights Webinar. During a portion of the webinar, Corte spoke about the benefits of using both quantitative and qualitative data to help with your A/B Testing efforts. Read on for a recap on the importance of data in A/B testing.

If you were to go 50 years back in time and tell somebody that in your pocket there’s a device that fits in your hand and contains a limitless amount of information, not a soul would believe you. However, the year is 2017 and the future has arrived.

There are many content marketing ideas that associations can utilize to attract new members and retain existing ones. Read on for some fresh new ideas to add to your association marketing strategy.

Have you ever visited a website and could not find the specific information you were looking for? You’re not alone! This is a very common problem and is often the result of mistakes in website navigation. In this article, we are going to point out and discuss some these errors and how to remedy them.

Almost every company or organization is using multi-channel marketing at some level or another, and you experience it daily without even realizing it. Think about your average morning. You grab your smartphone when you wake up, scroll through Facebook, and check your email. Maybe you turn on your radio or podcast, or flip through a newspaper. Through each of these types of media, you are exposed to all kinds of marketing tactics.

Commerce has become digital and global with online sales expected to exceed $1.6 trillion dollars by 2020. Ecommerce appeals to modern customer preferences and offers increased selection, value, and convenience. Merchants using online shopping benefit from increased access to customer data and opportunities to capitalize on that information.

To ensure a website provides a quality user experience and performs well in search engines, it’s important to deliver a fast-loading website. Why? Because everybody can agree, a slow-loading website is the W-O-R-S-T. Fortunately, one of the best (and often easiest) ways to improve page speed starts with image optimization.

Online marketing experts say YES. During the past few years, video marketing has been one of the fastest-growing promotional strategies on the Internet. Just like other marketing techniques, it continuously evolves depending on people’s needs and demands, on market changes, and new technologies that emerge.

When award winning author Stephen King approached us with an interesting project, we were thrilled to work with the legendary author and his team to create an exceptional online experience for his fans.

I recently had the pleasure of giving a presentation at the Internet Retailer Conference & Exhibition (IRCE) alongside valued Americaneagle.com client PinMart.

A good, clean design has good typography. The right font choices indicate important call outs, readability and set the style of a website. In print design, playing with abstract letterforms is more accepted because there is more flexibility. In web design, consistency with type is key to having a site that is easy to maintain, timeless and legible. Follow the guidelines...

We are proud to have recently worked with The Shrine of Our Lady of Guadalupe and Catholic Order of Foresters to design and develop websites that provide a service and engage a community. The site for the Shrine of Our Lady of Guadalupe is specifically designed to support an online religious community. The Catholic Order of Foresters site has a dual purpose: a life insurance company offering its services that is committed to fraternal outreach and serving the Catholic community. Read on to find out more about both projects!

You spend tens of thousands of dollars a year to drive traffic to your websites and landing pages. Analytics show that much of this traffic leaves your website without engaging. So why are they leaving without engaging? The answer lies in the growth of the internet and the resulting effect on consumer behavior.

Here at Americaneagle.com we have run into all types of issues and quirks that can only really be determined through manual testing. Having gone through audits and accessibility web development for projects, we have a bit of a list accumulating of different "gotchas" or hidden issues even when spec appropriate code is being used. Unfortunately, browser differences in the accessibility tree of the DOM can be the culprit for some hidden a11y issues. This is by no means exhaustive and there are many resources and developers out there trying to figure out workarounds.