Today, it’s hard to imagine life without a smartphone. Not only do you plan your day, connect with friends and family, and set your alarm clock with the small piece of technology, but you also book your plane tickets, order your taxis, conduct business, and more.

Welcome back! Last post I explained some of the basics of using Google Analytics. Today we’ll go further in depth on how to maintain and analyze your data and you’ll learn what data is most likely to be important to your site.

At our recent Forum event I gave a presentation on how to make the most out of Google Analytics. For those who missed it or would like a recap, I’ve written a two-part blog on the same topic.

We recently had a video created in partnership with Progress Sitefinity, an innovative and Platinum Partner of ours, and our wonderful client Gulfstream Park, one of the best racetracks in the U.S.

Content marketing plays a YUGE role in influencing your website users. If done right, it gives credibility to your brand and increases awareness of your products and/or services which, in turn, generates more leads, traffic, and sales.

Our very own marketing guru comes to you this week serving up his fresh takes on the 5 digital marketing trends of 2017

I recently sat down with Dean Parisi, VP of Business Development here at Americaneagle.com, to learn more about how associations can best use technology to grow in 2017.

I was recently lucky enough to attend the Gilbane Digital Conference Content, and was asked to speak on the Content Experts Panel. The conference was a great place for in-depth discussions with experts who are passionate about digital content, speaking from a multitude of different channels and perspectives.

What are the biggest challenges you face in running your eCommerce site? You'd be in good company if you said, “Well, driving more traffic, for one. Getting more users to keep coming back is another. Engaging them so they spend more time on the site and share what they found with their friends is a third. And, of course, in the end it is just encouraging them to go through with the checkout with bigger average carts.”

This year, Cyber Monday reached record revenue highs, and was a huge lift for retailers across the United States. Thousands of merchants are once again grateful for sites that are efficient, able to handle high traffic, and responsive.

Welcome back! On Friday, I posted a blog about why you might choose to use email marketing and how to get started with it. Today we have Part 2 of that post, outlining information on creating email, sending email, measuring performance and information on how we can help with your email needs.

Back in September, Americaneagle.com hosted a forum for our clients to help educate them on the different opportunities to grow their business online.

If your retail business is selling through Amazon, you have the option to use Fulfillment by Amazon (FBA), which means letting the marketplace take over your inventory and shipping needs.

The 200+ ranking signals in Google’s search engine algorithms are constantly changing. With a new year ahead, let’s take a look at some of the SEO signals we will see more of in 2017.

It sounds too good to be true: the ability to put 80 percent of your marketing efforts on autopilot. Saving time and making money in your sleep, what’s not to like?

This week at Americaneagle.com we are celebrating our new status as Kentico Gold Partners! We are exceptionally proud of this achievement, as this is the highest level of Kentico Partnership. The Kentico Gold Partner status is only granted to Kentico partners that have demonstrated a deep understanding of the platform.

There are essentially two “knobs” you can turn to make your website more profitable; the knob of traffic and the knob of conversion rate. In an ideal world, you’re able to crank both these up simultaneously.

The holiday season is an incredibly important time of year for many retailers. A successful few months at peak season can truly make a big difference to yearly returns for many businesses. With Cyber Monday quickly approaching, read on for a few tips from Americaneagle.com on how to make the most of the season of gifts and giving.

Sitecore 8.2 is causing a buzz in the tech world. Tech Aspect raved about the new Sitecore 8.2 stating, “if you thought 8.1 was ‘awesome,’ prepare to be amazed with 8.2’s exciting experience marketing capabilities.”

At our recent Forum, I presented on the topic of digital marketing with Tim Ahlenius, our Americaneagle.com Director of Experience Marketing. Here’s an overview of our presentation for those who couldn’t attend.