Your leads and customer contact records are the lifeblood of your company. Did you know that, according to SiriusDecisions, 25% of your customer data is inaccurate? If you haven’t already, now is a great time to take a look at the hard and soft costs associated with bad contact record data.

Here are 5 strategic steps to begin optimizing your site for the holiday rush (while at the same time improving your site for the rest of the year).

With the success of many apps, many people are driven to web development companies with ideas they hope will go viral. In fact, with Pokémon Go hitting 21 million active daily users within its first few weeks of release, it is no wonder people believe that their idea may be the next big thing.

The content you deliver today can only be relevant if it takes into account the context of how your customers (potential volunteers/donors/board members) interacted with your brand (organization) last week, yesterday, or right now - on any channel.

Sitefinity has many options for configuring cache settings for pages. Output Cache Profiles can be created and managed in Sitefinity’s advanced settings for changing global output cache properties.

Is your company utilizing Google Analytics as effectively as it should be? If you're not tagging your links for external marketing, the answer to that question is a resounding no.

Although live chat technology has been available for decades, we are still at the front end of its adoption. Over the next few years availability of chat in online stores and customer service pages – and its utilization rate by site visitors – is expected to increase dramatically.

We’ve talked about how companies can grow from using Digital Marketing to the next stage called Experience Marketing and finally maturing to the Brand Experience as a way of gaining and establishing lifelong customers.

We all know that effective web pages have to look great, and images play a huge role in that. Fortunately, it’s never been easier to snap a crystal clear photo and blast it out to the internet.

It’s very easy to get caught up in what digital marketing experts call “Best Practices.” A best practice is defined as a technique that has been generally accepted as superior because it has produced positive results in a wide variety of circumstances.

The software your organization utilizes to power your online network shouldn’t be a philosophical or political decision – it should be based on your specific needs and nothing else.

Technology has developed at a rapid pace within the B2B sector and the landscape is quickly changing the way companies transact and conduct business. In fact, as many as 69% of B2B eCommerce executives expect to stop printing paper catalogs altogether over the next five years

In September of 2014 Progress released its initial build of Project Feather, an add-on for their Sitefinity Content Management System, which changes how the CMS can be coded.

There’s nothing like experiencing Mother Nature through a beautiful park or a fun outdoor activity amidst natural wonders. More and more people yearn to head back to the embrace of nature to relax, refresh, and revitalize.

All companies have stories that can captivate current and future customers and persuade them to take purchasing action. The Following are essentials for creating a results-driven company video.

If you’re in the process of redesigning your navigation, or thinking about starting the process, consider these key points. The trick is to make perusing your website as easy as possible for your visitors.

When it comes to marketing, new companies also have to learn to crawl, walk, and run in order to create a complete customer experience. What does this mean? It means that you must move from Digital Marketing to Experience Marketing and then continue onward to create Brand Experience.

In this weeks A/B Testing blog post we review some of Cortes most commonly asked questions.

In order for your business to grow and gain new customers, you need to engage on a consistent, coherent, and personalized basis with them.

Recent and ongoing advances in camera and streaming technologies have opened increasingly broad access to video for consumers. Almost everywhere you look, brands have been increasing their use of this highly engaging medium to better connect with their customers.