Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com for help last year in improving their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages

The A/B testing team here at Americaneagle.com has designed set-up and implemented hundreds of split tests over the years, but one of our favorite types of tests focuses on removing distractions and increasing page clarity.

It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. This principle is especially true when it comes to international eCommerce.

Facebook just released one of their biggest updates in recent years. It’s not a new layout or design, but changes the way users interact with posts. Why would they change such an important touchpoint, you ask? What’s there to be gained by changing the tried and true for fashionable emojiis?

So, you started Facebook advertising…and now you want to quit! You want to quit for so many reasons: it’s time consuming, you’ve spent a lot of money with little return on investment, and you’re seeing engagement but no conversions. Consider these four pieces of advice to reignite your Facebook advertising efforts.

A/B Testing is the scientific way to make functional improvements to your website. In part one of four, we discuss the concept of A/B Testing, and how it helps you grow sales, increase leads, and improves visitor satisfaction. Watch our video...

Health IT Security recently published the results of Akamai's latest State of the Internet report, emphasizing that "Distributed denial of services (DDoS) attacks are up during the third quarter of 2015,

In early January, news started to leak out that some changes to the Google Algorithm were going to happen, and many assumed this would be a Penguin update. Then, when many search engine results started to change, it was clear that a Penguin update was NOT the culprit for these new variations. So who..or what…happened to be the true culprit? Panda!

Customer loyalty is the key that unlocks long-term e-commerce profitability. For many years now, digital marketers have been searching for ways their existing customer base to buy repeatedly. According to Gartner, 80% of all future customer revenue will come from just 20% of your existing customers. SEO and content competition is the highest it’s ever been, making it harder to retain the customer’s attention. There must be a way to ensure the continued growth of sales, right? Enter the new-age customer retention strategy, driven by a strong website-based 360 degree loyalty program that allows you to continually engage and convert your existing customers. This post will help you understand how this kind of loyalty program can explode your sales.

Before you can save money on shipping, you must first understand how and why you are spending. By understanding how and why you are spending, you are better equipped to negotiate your shipping agreement and save money in the long run. It’s a good idea to enlist the help of an expert when reviewing your contract to find ways to save.

It seems like every time you log on the internet there’s a new marketing trend emerging. While it can be overwhelming to keep up with what’s new, it’s critical to understand which trends are worth your while and appeal to consumers. After all, they’re the ones you’re trying to connect with. So here’s a few key marketing trends your business should consider to kick off your marketing plans for the New Year.

Amazon.com does it right. They hired a thousand tiny butlers to serve up personalized recommendations that are appear right before your eyes. .

DDoS (distributed denial of service) attacks continue to be a significant problem for online businesses. In addition to the threat of financial losses, they can also irrevocably damage critical client relationships. Today, the wide availability of DoS tools and services that enable execution of DDoS attacks has lowered the bar for perpetrators, creating a reality where every online business is a potential target. If your company has a web presence, the need for reliable mitigation solutions and a strategic planning has never been more important.

We’re just about there…only a few more days. Thanksgiving, you ask? No. Okay, I know – you’re talking about Black Friday. Nope, wrong again. I’m talking about something that is much, much more important than both of those days - Cyber Monday!

It is one thing when you make decisions that affect your life. It is another thing when you are making decisions that affect Jane, your better half. The cascade effect of a bad or uninformed decision can sometimes be felt for days, months, or years afterwards. Hopefully you will learn from your mistakes and Jane will be a forgiving soul. But if you are smart about it, you will research and get feedback from others in your situation. You will look for guidance and use the provided wisdom to make the right decision. Your efforts will pay off as your decision-making skills flourish and you grow closer together in your relationship while navigating any bumps in the road.

The keys to social media success hinge on media. Being quick on the trigger, and fast on the post helps distribute content, and make your page come alive. However, with all quality photography, the learning curve and accessibility is always something to overcome. Light aims to change that with the L16.

Pay with Amazon helps grow your business by extending the Amazon checkout experience to your site and apps, making it simple for hundreds of millions of customers around the globe to check-in and check out using information stored in their Amazon account. It’s familiar and trusted and doesn’t require customers to create new accounts and passwords. Americaneagle.com and Amazon Payments have teamed up to provide a simple integration so you can get up and running fast.

When it comes to online marketing, nobody doubts the huge influence of utilizing Facebook for promotional purposes. After all, almost everyone these days checks and updates their Facebook accounts and regularly browses through their newsfeed. Facebook, on the other hand, continues to provide more valuable tools for e-marketers. With so many companies and organizations, big and small, employing this popular social media platform to endorse products and services, strengthen branding, and expand their reach, it is certainly worthwhile for you to study the ins and outs of the marketing tools on hand.

Your website and your users’ interactions should not be in separate silos. The two can work together in a cohesive online environment where information and resources are constantly circulated. The ideal online experience can be achieved by bringing your collaborative networks together.

Video is hot! As a content type, it’s rapidly taking the lead in what people want to consume. In fact, according to Cisco, 80% of Internet traffic by 2019 will be comprised of video. But you probably already know this, at least intuitively.