In the previous blog post, I covered how to create and configure a JustMock Unit Test project for a new Sitefinity web application. After covering some key definitions for unit testing, a unit test project was added, and a boilerplate test class was created for testing a reindex search utility method in the SitefinityWebApp project. We will pick up exactly where we left off and add a test method to the recently created SearchTests class. By the end of the post we will have a set of tests that can be executed.

What if our world was based upon guesses? What if all decisions were made by not really knowing the facts, but by just winging it? For starters, I wouldn’t trust any mode of transportation, whether on the ground or in the air. The reason I feel safe inside a metal cage with wheels barreling down the road or in a metal bird with wings soaring through the air is because someone took the time to test all aspects of their creation. From the age of discovering fire to the current digital age, the reason that most things work correctly and predictably (more or less) is because theories were formulated and assumptions were tested.

Content marketing is crucial for providing both brand exposure and sales leads. It needs to be relevant, timely, and provide an adequate return. A pretty tall order for a blog post, isn’t it?

After exploring different topics for this month’s post, I came across a few articles on tips of how to improve your website. With fall weather approaching and the leaves changing, what better time to turn over a new leaf!

As someone who does a lot of writing and brainstorming in the marketing world, it’s inevitable to be faced with the frustrating phenomena known as writers’ block. Your prose has turned to mush, you don’t have a creative bone left in your body, and you want to throw in the towel. This can be especially true if you’re faced with the task of creating countless new subject lines for your email marketing efforts. Out of all the billions of emails that are sent daily, how can you make sure that yours stands out?

November and December are no “ho-ho-ho” laughing matter for retailers. Seasonal shopping is serious business. Nearly 20% of total retail sales occur during this period. But shopping trends are a lot like fashion trends; what was hot last year may not be now. Here’s a closer look at some key takeaways from 2014 as well as a “nice list” for what retailers can do this year to keep customers happy and keep them spending.

Our world is filled with campaigns. Most marketing that you see is part of a campaign which is part of a larger marketing plan. Some campaigns are obvious and straightforward, like political campaigns geared towards the general population. Make no mistake, the marketing teams that are put in place by politicians for this task are sophisticated and data-driven. The goal is to get your vote. By producing and implementing multiple campaigns designed to appeal to different political, social, and economic leanings, they strive to hit their mark. Whether they are successful or not is sometimes up for debate. What they can’t factor in is the torpedoing of the campaign by the candidate themselves with their own antics.

Gone are the days when mere publishing of content was enough to attract plenty of web users to your blog. These days, with so many businesses fleshing out their own content online, it's a huge challenge to prevent your own traffic from dwindling and eventually getting flushed down the drain.

Over the last few weeks I have been exploring different frameworks and tools available for writing unit tests in Sitefinity. Surprisingly, documentation and examples of unit testing Sitefinity are a little light. Sitefinity.com has a couple blog posts on the subject but they don’t exactly provide a quick start on how to unit test a specific piece of custom functionality. Fortunately, Telerik provides its own standalone mocking framework, JustMock, which developers can use to get Sitefinity functionality mocked and tested in an afternoon (one thing to note, this post uses the commercial version of JustMock, which has more features and functionality than JustMock Lite). Since unit testing is a pretty large topic requiring some set up, I will be breaking this post into two parts. First, I will cover how to setup a Sitefinity project for unit testing. Next, I’ll cover a simple test implementation. The end goal is to provide a step-by-step guide for creating a unit test in Sitefinity. Before I get started, I’ll cover some key terms relating to unit testing.

We’ve all heard of it in some variation or another. The outrageous marriage proposal where the man goes all out to impress his fiance to be. He takes her to an exotic beach, spells her name in the sand, hires a band to play their favorite song, and then boom – he pops the question. She cries and says “Yes!” and then it’s wedding bells and they are off to happily ever after land.

As you probably know by now, the world of paid search is a very fluid one. Technology changes quickly, even weekly - often leaving retailers scrambling to stay on top of their paid search marketing game. Sometimes these updates are small and don’t noticeably affect your paid search strategy. Other updates are substantial in nature. These changes will affect your performance unless you adjust your strategy accordingly.

Americaneagle.com has partnered with Avalara to bring you Sales & Use Tax Compliance For Dummies.

All too often, I see companies spend large portions of their digital marketing budget on PPC strategies that are driving traffic to a site with low conversion rates. If they just took a portion of that budget and used it to improve overall site conversion rate, they could drastically improve the ROI of their paid advertising spend.

Are you reveling in the afterglow of viral success yet? Well don’t get too comfortable, because now comes the last and most important piece of the process – reporting on your video launch.

Last year we posted a piece on Cyber Security Threats and precautions you can take to protect your privacy. It’s really a good post to review once again, especially before the holidays hit!

No matter how large or small your business may be at the moment, there's probably a good reason why you've decided to jump into the e-commerce arena. Well, the main reason is obvious: everybody's online! So if you wish to expand your business further and not be overtaken by others in your industry, then you'll need to build your business online.

One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.

Likes don’t keep the lights on. For as viral and successful as your video may be, you’d be remiss if you’re not crafting content to make sales. In this installment of our content series, we’ll be providing a roadmap and some ideas on how you can garner the highest return on your video investment.

Selling internationally can be daunting for any retailer. As the range and number of digital devices has soared, customer expectations for instant gratification and more personalized service have followed suit.

If you’re new to Google Analytics (or not quite sure what it is), then this post is dedicated to you. Many organizations still aren’t using Google Analytics to its full potential to measure traffic and performance. It’s very common to see these companies spending massive amounts of time and money just to try and get people to look at their website. The problem is they forget to take the time and track their efforts and see what actually works and what doesn’t. With various activities going on, such as posting on social, sending email blasts, and more, it’s important to measure the results in order to spend time and marketing dollars on what’s successful and generating the best outcome.