It’s a fact - relevant and high quality social media content will lead to better search result rankings for your website. Google regularly modifies their search algorithm and it can be quite a challenge to keep up with the latest “DO’s” and “DON’Ts” in relation to SEO. What you can control, however, is the social media content that your organization produces, as content that engages users does indeed add weight to your rank position.

When it comes to email marketing, there are no second chances. Because of this, E-marketing requires a certain amount of planning and strategy. Through research and preparation, emails to customers can be structured concisely and with a clear purpose. The main goals of these emails are to grab attention and get users back to your website. There are many ways to facilitate customer traffic on your site; all it takes is effective strategy and innovation to successfully manage your email marketing component.

Location, location, location. The number one rule in real estate is now the tipping point in the debate on Internet sales tax. Battling legislation calls into play the fairness of destination versus origin sourcing when applying sales tax rules. While lawmakers continue to drag their feet on a formal decision, there’s no shortage of options (or arguments) for who should have the power to collect should a federal remote seller sales tax law go into effect. In June, another proposal hit the hopper, this time from Utah Rep. Jason Chaffetz, bringing the official bill count up to three.

You’ve scheduled it, made it, and now your video is ready to go. The big question remains, “Where do you post it?” The answer, it depends. Here’s a brief guide on how to get the most mileage and response from your video content.

With the emergence of smartphones and electronic tablets, more people than ever are using these mobile devices to access the web, check their emails, browse and post on social media platforms, and purchase products and services. Mobile marketing is rising and growing fast. No matter how big or established you believe your business or agency to be, you can't miss out on this new trend. You have to get out there and start making the most of mobile marketing for your business.

The metrics of video content success are documented and proven. This doesn’t mean a thing, unless you’re taking action.

There are over 1,000 manufacturing systems in North America and yet The Wall Street Journal has stated that “73.8 % of all manufacturers are dissatisfied with their current ERP systems.” Why?

Your ability to reach your customers on Facebook lives and dies by the ever-changing Facebook algorithm.

Guess what? The easiest way to understand why your visitors aren’t converting is to ask them. And that’s just one example of how asking your users questions can lead to growth. In fact, getting direct feedback from your users and potential customers is the fastest way to finding opportunities for improvement and growth. This is why at Hotjar, we have created a tool that combines both analytics and feedback, allowing you to see what your visitors are doing, as well as why they behave the way they do.

Optimizing your retail website for international SEO can be a bit like packing your wardrobe for an overseas trip. Certain items are essential for adapting to the new culture and climate. Certain others you’ll bring only if there’s room in your already-overstuffed carry-on.

With the increasing adoption of live chat as a support channel, more and more companies are wondering if it’s a good fit for them and how they can deliver an exceptional customer experience with chat. BoldChat recently partnered with TSIA on a webinar to answer 5 key questions about why live chat is an important communication channel and how companies can best utilize it for customer support.

When we develop new sites or new functionality for clients, it goes through our Quality Assurance department for testing. This team keeps a current set of browsers handy so they can go down the list quickly. Unfortunately, this list is constantly changing as software companies come out with new versions of their browser. The list is comprised of various popular internet browsers and mobile devices.

Did you ever go into one of those big box stores and try to find something on your own? Then when you are about to give up, you see someone with a name badge on. Ah ha, you think. Now I’ll find what I am looking for.

Back in the days of the second browser wars, jQuery and other libraries emerged to try and conquer the emerging browsers into a cohesive and easy to use syntax. Around 9 years ago, the Javascript world was quite a buggy and an inconsistent place with Internet Explorer 6 and 7 in play. Firefox was starting to emerge, Netscape Navigator was still around, and Chrome didn’t exist yet. Having to write any decent Javascript that worked cross browser was a nightmare at times. Mootools, Prototype, and jQuery introduced easier cross browser DOM and CSS manipulation as well as convenient animation options. It’s no wonder developers across the globe grabbed these tightly with their calloused, worn out fingers. Many faces were saved from keyboard smashes and the web world hasn’t really let go since.

Google Analytics is a great tool for understanding your website performance metrics and the trends over time. While Google Analytics is great at uncovering what visitors are doing on your site, it is a poor tool for understanding the actual motivations of your visitors.

Imagine walking into your favorite retail establishment and the main products showcased are ones in which you have an interest. This is all based on your past shopping at that particular retail outlet and your past purchases in particular. Imagine the time you’d save if everything you’re shopping for was within an aisle or two away!

We’ve all seen it. Those artsy posts of your friends’ Frappuccino, the mouthwatering Instagram of a deep dish pizza that makes you want throw your diet out the window. These aren’t annoying or interruptive advertisements (unless your hours away from your lunch break), but just the normal social sharing you see on a daily basis.

With the increasing competition in e-commerce, utilizing online marketing and continually educating yourself on the latest trends has become essential.

Whether you’re building a website for the first time or experienced in the website realm, having a website that works for your user audience is critical. Typically, you take into account your audience’s location, their age, or interests when making website decisions. Google Analytics has an entire section of statistics devoted to your website audience composition. I encourage you to review this periodically to keep current with your existing audience.

In order to graduate high school (however many years ago that was), my classmates and I were required to take a biology class. It was pretty interesting, fun, and maybe slightly disgusting at times. On lab days, students were either wide-eyed and amazed, or cowering in the corner of the class room getting sick. While dissecting fetal pigs and cat eyeballs may not have been your subject, or even helped you in your career, dissecting a good email will reveal the building blocks to creating successful campaigns for your business.