Without a doubt, one of the coolest features of WordPress is its utilization of themes. The ability to develop custom themes, and deploy pre-built ones, contributes to WordPress' overall flexibility. Creating one from the ground up can be a large-scale project. Using a premium built and distributed one, though, can yield the beginnings to a website in a few hours.

Every day, millions of people on social media like, comment on, and share what they have to say across all platforms. This user generated content can be pivotal in creating an online community within your brand. Rather than a brand promoting itself, user generated content (UGC) consists of pictures, comments, videos, testimonials, blog posts and anything else that involves the consumer promoting a brand. In a world where word-of-mouth has become a most trusted resource, user generated content is a great way to spark a conversation and build your community.

When looking to purchase a new product or try a new service, you want to feel secure that you are making the right decision. Yelp provides consumers with customer reviews in order to minimize the apprehension they experience when it comes to their spending decisions. Nielsen reports that 74% of consumers searching online for a local business turn to a review site.

When reading through pages and pages of written content, a video may be just what you need to stop a viewer’s fingers from scrolling right past your businesses’ information. With YouTube now the second-largest search engine next to Google, it is no secret that video content has become vital to today’s digital world. Now, more than ever, people are looking for fast ways to receive information. What better way to get material across to the viewer than giving them everything they need to know in a quick video?

Application Insights is an Application Performance Management service which notably has a user interface to filter and view logged messages and is rising in popularity with Sitecore implementations. Sitecore has made an implementation available for cloud deployments that sends Sitecore logging and performance counters to Application Insights. We can borrow it for any Sitecore instance even those not hosted in the cloud.

When a web site is rebuilt in Sitefinity from another CMS, it provides an opportunity to restructure the pages and group them better for easy navigation and for SEO. It leads to change in the url itself. We can notice a surge in 404s in Google Analytics dashboard, shortly after a website is launched. It is because the users might have bookmarked certain pages or shared some interesting articles in social media, which are visited often.

Corte Swearingen, Americaneagle.com’s Director of Digital Marketing & Conversion Science, recently spoke on the topic of A/B testing on Kentico’s Marketing Insights Webinar. During a portion of the webinar, Corte spoke about the benefits of using both quantitative and qualitative data to help with your A/B Testing efforts. Read on for a recap on the importance of data in A/B testing.

If you were to go 50 years back in time and tell somebody that in your pocket there’s a device that fits in your hand and contains a limitless amount of information, not a soul would believe you. However, the year is 2017 and the future has arrived.

There are many content marketing ideas that associations can utilize to attract new members and retain existing ones. Read on for some fresh new ideas to add to your association marketing strategy.

Have you ever visited a website and could not find the specific information you were looking for? You’re not alone! This is a very common problem and is often the result of mistakes in website navigation. In this article, we are going to point out and discuss some these errors and how to remedy them.