As a copywriter and marketing executive for Americaneagle.com, I’m going to write some posts on content marketing and copywriting, plus I’ll stray a bit and write about some workplace attitudes and issues we have all experienced at one time or another and offer constructive, useful ways to handle these situations and hopefully make your job something you look forward to.

Numerous technical wonders have arrived in 2017. We don’t have flying cars yet, but technology has truly reached an incredible level, and much of this progress wouldn’t have been possible without personalization and data use. Now that data has become so valuable, you might be wondering how we can balance privacy with the convenience offered by today’s technology.

Just a few short weeks ago, several of our ecommerce team members attended IRCE at McCormick Place in Chicago. If you are not familiar with the show, IRCE (Internet Retailer Conference & Exhibition) is recognized as the largest e-commerce trade show in the industry. The show attracts thousands of attendees from around the globe over the course of several days.

In the world of WordPress plugins, there are those that are built for developers, and those that are built for marketers. One of the great things about WooCommerce is the array of available tools specifically designed for the marketers. This article is going to focus on some of the more intuitive and user friendly extensions that can be excellent solutions for those marketing-minded folks that want to create a better user experience that drives sales.

Following up from my day 1 post about the Forrester Customer Experience (CX) Conference held in New York City this week, I wanted to provide a recap of the main conference days and lessons learned.

The tagline from the Forrester event listing page says it all, “Design and deliver breakaway customer experiences”. This is exactly what I was educated about at the Forrester event in New York City the past few days. Starting on Monday with a pre-conference workshop, and then the main conference Tuesday and Wednesday. I’m happy to report that non-stop learning occurred during all three days! Here is my first day recap, with the next two days to be posted soon.

At our recent Digital Marketing Forum, I presented on the topic of Email Marketing. Here is a recap of my presentation, including a broad overview of the trends for this year and guidance on what you can work on internally.

At our recent Digital Marketing Forum, Corte Swearingen, Director of Digital Marketing & Conversion Science, gave a presentation on web optimization; the following post is a recap on his talk.

The content of your website is arguably the most important aspect of your site – and yet how often do companies create a content strategy or even know what a content strategy is? This blog post is based on my recent presentation at our Digital Marketing Forum.

Businesses should always be looking for ways to improve their customer service. The better your customer service, the more likely a customer will choose your company over others as they’ll be confident that any issues that arise will be taken care of promptly and personally.