Blog

Parameter Personalization
Sep
19

Parameter Personalization

Ever need to personalize Sitecore rendering parameters? Sitecore's conditional renderings allow you to override the datasource and/or the component. However we often run into the need to override rendering parameters too. It may be the desire to simply change a color that is specified as a component property. Or it may be something more critical like what I ran into last week with Sitecore Experience Accelerator (SXA). SXA has a mechanism called rendering variants. This is very cool for reusable components, such as Page Content.

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Holiday Website Campaign Strategy
Sep
15

Holiday Email Marketing Guide for Ecommerce - Part 3

Plan ahead. For e-commerce stores to make the most out of the holiday season, it’s important to plan ahead. Identify what holidays your business wants to participate in and focus on tailoring your email marketing campaigns to each holiday.

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How to Personalize Customer Experience
Sep
12

Holiday Email Marketing Guide for Ecommerce - Part 2

Cyber Monday 2016 was the biggest online shopping day in U.S. history, generating $3.45 billion in online sales, up 12% from 2015. This statistic shows how important it is for marketers to get their emails right the first time if they want to benefit during the season.

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Impact of Good Email Marketing on Sales
Sep
11

Holiday Email Marketing Guide for Ecommerce - Part 1

Email marketing has successfully proven itself to be a staple in the marketing channel for ecommerce companies. And as the holiday season fast approaches, it is important for ecommerce marketers to take advantage of every resource they have available. To fully benefit from the potential sales of the season, ecommerce marketers should focus their efforts on email marketing campaigns to get ahead.

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Color Theory to Increase Engagement
Sep
08

Using Color Theory to Increase Engagement and Conversions

In modern web design, the use of color can be a language of its own. It is one of the more important and main components of web design. We now know that color can change the way we perceive design. Visitors can be influenced by color in many ways. Color can grab your attention, change your mood, lure you to information and bring about a variety of emotions.

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Accessibility forum, Washington DC
Sep
06

Web Accessibility & Your Association

Last month, Americaneagle.com attended the 2017 ASAE Annual Meeting & Exposition, held in Toronto. Americaneagle.com has exhibited at ASAE the past several years, and like prior years, this year’s annual meeting helped association executives tackle real life issues facing associations today, such as...

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Design Tips and Advice Blog
Aug
30

Design Tips and Advice: From the Americaneagle.com Designers

As an all things web company we work with nearly every industry providing digital services to a vast variety of markets. We design websites for almost every business you can think of and designers are needed that are not only good at design, but forward thinking, with knowledge of branding, that are chameleon like to understand the client, and with a mindset for thoughtful user experience.

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ASAE Event Blog
Aug
25

ASAE Recap

Last week, Americaneagle.com had the opportunity to spend some time up north at ASAE’s Annual Meeting in Toronto, Ontario. As always, it was a chance to reconnect with our many industry partners, educate ourselves on the latest in Association and Nonprofit challenges and innovations, and share with attendees what Americaneagle.com’s services can bring to their organizations.

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CX New
Aug
23

CX.

Those two letters are meaningless to many business leaders – but they definitely shouldn’t be. CX stands for Customer Experience and it’s a critical component of the strategy for any forward-thinking business; investing in your customer experience increases customer loyalty and results in consistent revenue growth. What really is a “customer experience”?

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