Almost every company or organization is using multi-channel marketing at some level or another, and you experience it daily without even realizing it. Think about your average morning. You grab your smartphone when you wake up, scroll through Facebook, and check your email. Maybe you turn on your radio or podcast, or flip through a newspaper. Through each of these types of media, you are exposed to all kinds of marketing tactics.

Commerce has become digital and global with online sales expected to exceed $1.6 trillion dollars by 2020. Ecommerce appeals to modern customer preferences and offers increased selection, value, and convenience. Merchants using online shopping benefit from increased access to customer data and opportunities to capitalize on that information.

To ensure a website provides a quality user experience and performs well in search engines, it’s important to deliver a fast-loading website. Why? Because everybody can agree, a slow-loading website is the W-O-R-S-T. Fortunately, one of the best (and often easiest) ways to improve page speed starts with image optimization.

Online marketing experts say YES. During the past few years, video marketing has been one of the fastest-growing promotional strategies on the Internet. Just like other marketing techniques, it continuously evolves depending on people’s needs and demands, on market changes, and new technologies that emerge.

When award winning author Stephen King approached us with an interesting project, we were thrilled to work with the legendary author and his team to create an exceptional online experience for his fans.

I recently had the pleasure of giving a presentation at the Internet Retailer Conference & Exhibition (IRCE) alongside valued Americaneagle.com client PinMart.

A good, clean design has good typography. The right font choices indicate important call outs, readability and set the style of a website. In print design, playing with abstract letterforms is more accepted because there is more flexibility. In web design, consistency with type is key to having a site that is easy to maintain, timeless and legible. Follow the guidelines...

We are proud to have recently worked with The Shrine of Our Lady of Guadalupe and Catholic Order of Foresters to design and develop websites that provide a service and engage a community. The site for the Shrine of Our Lady of Guadalupe is specifically designed to support an online religious community. The Catholic Order of Foresters site has a dual purpose: a life insurance company offering its services that is committed to fraternal outreach and serving the Catholic community. Read on to find out more about both projects!

You spend tens of thousands of dollars a year to drive traffic to your websites and landing pages. Analytics show that much of this traffic leaves your website without engaging. So why are they leaving without engaging? The answer lies in the growth of the internet and the resulting effect on consumer behavior.

Here at Americaneagle.com we have run into all types of issues and quirks that can only really be determined through manual testing. Having gone through audits and accessibility web development for projects, we have a bit of a list accumulating of different "gotchas" or hidden issues even when spec appropriate code is being used. Unfortunately, browser differences in the accessibility tree of the DOM can be the culprit for some hidden a11y issues. This is by no means exhaustive and there are many resources and developers out there trying to figure out workarounds.