On the 19th of April, we held our first Digital Marketing Forum. Known for exceptional web design and development, we are also a one-stop-shop for all your web needs, and as such, also act as a successful digital agency. This new Digital Marketing Forum event was designed to expand awareness of the agency services we provide.

We live in the age of mobile technology, where online content is always at our fingertips or a click away. Today’s consumers need to be able to connect with businesses online through their mobile devices and laptops. Your business needs to be easily found and have a consistent digital brand across multiple platforms to reach these consumers. What makes a strong digital brand? How can you create the best possible experience with your brand for your online customers?

Ecommerce sales are leading the way for many businesses, thanks to their customer’s preference of online ordering anytime/anywhere, reduced company costs, and streamlined, error free processing. Last year retail ecommerce sales reached $1.9 trillion.

Mobile devices have become an indispensable aspect of daily life. You can’t go anywhere now without seeing at least one or two other people scrolling on their phone, either searching for answers to a question, reviewing a product, or just keeping themselves busy in a lengthy line. These moments are called micro-moments and are explained by Google: “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.”

According to the Trade Show Survival Guide by Matt Hill, there are over 10,000 trade shows in the US every year, and over 6 billion dollars are spent supporting them.

Film is one of today's strongest forms of communication. Simply put, film combines both imagery, writing, and music to tell a story. Whether you’re trying to tell a story to your family over dinner or to an audience that wants to hear more about a given brand, understanding the elements that make an emotional impact and knowing how to utilize them in a variety of different ways is the key in making a story memorable.

Sitefinity 10 introduces a number of bells and whistles to the platform, including some nice new features such as the Warmup Tool, the Health Check API, and some new-and-improved export and import functionality across multiple environments for content types and data.

We are currently living in the age of personalization. All trends in 2017 point to customer personalization becoming the norm and businesses need to take note. Personalization is by no means a cakewalk, even for the most savvy marketer. It takes many hours of researching, collecting data, planning and creating in order to optimize the customer experience.

Technology is key to helping your association achieve its global growth strategy. Your website and online presence is the global face of your organization and is an essential part of any international growth initiative.

With Sitecore’s new Express Migration Tool, upgrading and migrating your old Sitecore instance becomes easier and faster, with less chance of issues caused by missing an upgrade step.