Sitefinity releases new versions, major or minor, every quarter. Newer versions can include hotfixes, bug fixes or new features. To take advantage of new versions, an upgrade is usually required. There’s a misconception that an upgrade simply entails uploading the new Sitefinity license, but that is not the case. Upgrading involves updating the newer versions of the Sitefinity libraries, configurations, and database as well. Following a specific process makes the upgrade more predictable and successful.

The ultimate graphic designer today doesn’t just have talent for aesthetics, they also have a mindset for business. This is an artist with problem solving knowhow and visual skills that support the challenge at hand. With multiple technology platforms to design for, the current day designer needs be a triple threat with marketing, business, and design skills. By asking the right questions, having a framework, one can begin to create digital solutions through strategy. Ultimately, possessing an approach that marries form and function to create purposeful design.

There always seems to be some new and upcoming trend that rocks the commerce world. It’s hailed as the most promising trend for businesses and, in many cases, it really isn’t. But, out of all the innovative technology thrown at users, occasionally there’s a real diamond. The 80’s got a computer and the early 2000’s saw growth in mobile trends. The diamond right now? Chatbots. Chatbots are still in their infancy stage compared to other digital technology being used, but they are a digital trend that businesses from ecommerce to retail should get to know and use!

B2B eCommerce is complex. Whether you’re just getting into B2B from B2C, or whether you’re a B2B manufacturer looking to implement eCommerce for the first time, the whole project can feel incredibly daunting. Many moving pieces have to come together and play nicely.

For many years, Americaneagle.com has been a prominent exhibitor at IRCE, Internet Retailer Conference & Exhibition, and we are looking forward to exhibiting again this year. With our headquarters just outside Chicago, we are often asked for recommendations for the best things to do in Chicago during IRCE.

From mobile phones dominating the start of all searches online, to the involvement of voice search, social apps and conversational commerce in consumers’ decisions to purchase, the recent shift in how consumers are purchasing has had a huge impact on retailers that are not prepared for the change. For both B2B and B2C retailers, there are challenges brought about by the technology that consumers are using daily. Here are just a few new thoughts and concepts to keep in mind, to help you stay ahead of the e-retail game.

Kentico EMS allows you to create an experience for your customers based on real-time information. For anyone interested in marketing automation and improving the customer experience, Kentico EMS is a great platform to consider. It is also has exceptional multilingual capabilities and goes beyond many other platforms in terms of the cultural, or multi-lingual settings it can provide - essential for easy management of sites belonging to global brands, published in multiple languages.

Welcome back to our second in a series of blog posts on the presentations at our recent Digital Marketing Forum! Our second presentation of the day, led by Tim Rohlwing, Sales Executive & Digital Strategist and Courtney Bessert, Director of SEO/SEM, was on the topic of SEO and PPC.

When you build and design a fresh, new website, some important factors should be considered, including user behavior on your old site, user experience, sensible design, and accessibility for those with disabilities.

Today retail stores are rapidly closing, entrepreneurs are instantaneously launching the next convenient delivery service and consumers are becoming aggressively more selective yet unsystematically flippant. To navigate these progressive changes in the consumer market it’s important to understand branding to get ahead of the curve. Think about all the new ad spaces that are being created through numerous media platforms in technology. Even in print, urban advertisements call attention to the public shouting “HEY, SHOP HERE!” In an increasing ad space/social media driven sharing environment, how does your brand grab a buyer’s attention? Present day consumers want authenticity, not knock-offs. They want thoughtful messaging, real photography, and a targeted identity with a dynamic look and feel.